Dr. Saeed M. Z. A. Tarabieh is an Associate Professor of Marketing at Mu’tah University, Jordan. He holds a Ph.D. in Communication and Cultural Industries (Social Media Marketing) from Universitat Politècnica de València, Spain, awarded with distinction, and a Ph.D. in Business Management (Marketing) from Universiti Tenaga Nasional (UNITEN), Malaysia. He has held several academic leadership positions, including Head of the Marketing Department and Vice Dean of the College of Postgraduate Studies. His research interests focus on digital marketing, social media marketing, consumer behavior, green marketing, and online consumer engagement. Dr. Tarabieh has an established publication record in peer-reviewed journals indexed in Scopus, with research contributions addressing social media influencers, brand engagement, greenwashing, and online purchase behavior. His work integrates theoretical and empirical perspectives in contemporary marketing research. In addition to his academic career, he has professional experience in the banking sector, including managerial and supervisory roles. He is actively involved in postgraduate supervision and serves on academic and national committees, including the Consumer Protection Board in Jordan.