Introduction: Knowledge of Iberian freshwater fish fauna among the general public is scarce and generally limited to a handful of species. Moreover, this knowledge gap increases as time goes by, particularly in younger generations, due to the lack of content on native fish fauna in school programmes. Nevertheless, schools across the country are proving increasingly receptive to innovative approaches that engage students in meaningful, real-world learning. Objectives: The LIFE PREDATOR programme leverages this opportunity to educate young people about freshwater fish communities. It aims to prevent the spread of the largest invasive fish in Portugal, the European catfish (Silurus glanis), by engaging students as active conservation ambassadors. Methodology: In inland Portugal, fishing is a cultural practice, and children frequently participate in angling activities alongside friends and family members. By reaching children, the programme simultaneously targets future anglers, potential decision-makers, and a channel for intergenerational knowledge transfer. Results: Thus far, the programme has reached over 5000 students and almost 60 schools, mostly throughout the Tagus basin. Preliminary assessments revealed improvements in students’ ability to name emblematic native fish species like the Iberian nase (Pseudochondrostoma spp.), European eel (Anguilla anguilla) and Iberian barbel (Luciobarbus spp.), and recognise the threats posed by invasives like the European catfish. To ensure national scalability, we have developed learning materials designed for use by teachers across Portugal, which are to be made available for free online. Beyond the dissemination directed to adult fishermen, which is often more demanding, Conclusions: LIFE PREDATOR ensures that knowledge about native river fauna, invasive species, and responsible fishing practices is conveyed through trusted, familiar voices. This intergenerational transmission model has the potential to embed long-lasting behavioural change within future fishing communities.