With activation driving labour market policy, job-seekers are often offered subsidised employment on the condition that they fulfill certain obligations, such as job searching and participating in training. Nevertheless, such initiatives often receive criticism for their ineffectiveness, and little is known about how these policies can achieve their desired results in practice. This study explores how active labour market programme participants, caseworkers and workplace supervisors perceive the feasibility, acceptability, and value of a structured development plan within an active labour market programme (ALMP). The development plan was piloted for one month in a Swedish municipality and was followed by focus group or individual interviews. The findings indicate that the development plan was perceived as strengthening structured communication among the actors, increasing awareness and reflection on development progress through the use of concrete goals; enabling the combination of long- and short-term goals, and finally, clarifying the responsibilities of various actors involved in the ALMP process. In conclusion, this study contributes to knowledge on how individualised support can be provided in a feasible and structured way, and identifies mechanisms that may support future implementation and evaluation of individualised support within ALMPs.