The usage of enterprise social media (ESM) has rapidly increased in the workplace. Firms adopt the ESM platform for the knowledge sharing and work-related communication of employees. However, the efficient use of the ESM technology in the workplace remains a challenge for organizations and business leaders. Previous studies have inconsiderably focused on this domain of research. The existing research investigates the influence of ESM usage on employee agility through meta-knowledge considering the moderation role of digital fluency. Using 263 responses from Chinese employees, this study investigates how ESM usage improves employee agility through meta-knowledge. Results confirm that organizations can improve the meta-knowledge of employees through investment in the ESM technology and that ESM usage is significantly related to individual agility via meta-knowledge. Digital fluency strengthens the relationship between ESM usage and employee agility and supports the correlation between ESM usage and employee agility via meta-knowledge. Finally, on the basis of the results, the theoretical and managerial implications of the study are discussed.

This study aims to examine the role of exposure to travel-related content posted by friends on Facebook in triggering the intention to visit a tourist destination (IVTD). The study further examines how travel-related content exposure is linked with IVTD, and why some travel consumers, unlike others, tend to trigger more IVTD in response to travel-related content exposure. The sample of the present study included 295 travel consumers who are users of Facebook in Pakistan. The hypothesized model is tested using PROCESS macros in SPSS 24.0. The findings of the study reveal that travel-related content exposure is positively associated with IVTD. The benign envy mediates the relationship between exposure to travel-related content posted by friends on Facebook and IVTD, but the online social identity moderated the relationship between exposure to travel-related content posted by friends on Facebook and IVTD such that high online social identity strengthened the impact of travel-related content exposure on IVTD, thus highlighting the pivotal role of online social identity in the comparison process. The study contributes to the tourism literature on social media and has practical implications for social media travel managers and advertisers. The travel managers and advertisers should develop marketing and communication strategies considering friends’ communications on Facebook as a factor that can influence travel consumers’ behavior and decision making.