This study analyzes the knowledge value chain of a center for continuing education that offers skill development programs for adult learners. It analyzes how the center can improve efficiency and capacity by effective knowledge sharing (KS) that requires both information and communication technologies (ICT) and the conducive organizational cultures. The case study methodology was used to study the factors that influence KS in an academic environment. KS depends on the type of knowledge, motivation, and opportunity to share. The results show that both knowledge management systems and a conducive organizational culture are needed to implement an effective KS strategy. Thus, the study focuses on the emergent approach, i.e., focusing on interpersonal dynamics and the nature of their daily tasks, and engineering or management approach, i.e., focusing on the infrastructure of KS. This study shows how systematic and organized KS can help an organization offer continuing education services effectively and improve performance in the competitive marketplace.

Offshore outsourcing has been considered a low cost production site. There is rare studies that addressed the offshore outsourcing strategy as a growth strategy where offshoring focal firm can develop their capabilities for competitive advantage. This paper explores how SMEs enhance their dynamic capabilities by entering into offshore outsourcing relationships. The dynamic capabilities development process includes increasing focus on the Core competency, developing innovation capabilities, increasing market share in existing and/or new markets, and improving its flexibility to face the dynamic business ecosystem. This exploratory case study on ten manufacturing SMEs from Quebec (Canada) shows that offshore outsourcing contributes to developing dynamic capabilities with varying degrees of success. It shows an evolutionary path of the dynamic capability development process. Managers can enhance their understanding on how offshoring can enable firms to improve their dynamic capabilities to face challenging business eco-system and remain competitive in the high cost countries (HCC).

Despite analytical advancements, firms have yet to realize the full potential of big data marketing analytics (BDMA) because the poor quality data restricts customer predictions and insightful decisions. Technology and market uncertainty create challenges in understanding business needs, choosing analytical tools, determining customer insights, and market trends. This study aims to assess the quality of marketing analytics, including technology and information quality. Data were collected from 236 North American respondents working in firms with at least limited experience in the deployment of BDMA. The analysis tool was PLS-SEM. The findings supported the hypothesis that technology and market uncertainty negatively influence the quality of analytical outcomes. This study makes a significant theoretical and methodological contribution to BDMA literature by assessing the quality of analytics as an integrated formative construct.

Digital transformation is contributing to changes in how both production processes and transactions take place among firms within global value chains (GVCs). Firms navigate rapid advancements in digital technologies, such as Industry 4.0-embodied technologies that are translating into the reconfiguration of their value chains. In an era of rapid growth in digital technologies, firms are in a position to reconsider their responsibilities within GVCs and reevaluate the strategic opportunities that come with digital transformation in the global market. Advanced technologies help firms in the GVC to streamline their cross-border production networks and enable real-time transactions between the firms. However, the impact of digitalization on the GVC has not been given much attention in earlier studies. This article presents a systematic literature review (SLR) based on the analysis of 43 articles on GVCs published between 2018 and 2024 and retrieved from the Scopus, Web of Science, and ProQuest databases. The study contributes in two ways: first, to elucidate the association between digital transformation and business-to-business (B2B) transactions within GVCs, and second, to propose future research directions aimed at enriching the literature on GVCs and suggesting theoretical and managerial implications.