Drawing on self-congruity theory, we construct and examine a theoretical model that explores the effect of destination attachment on revisiting intention via ideal and actual self-congruity through a gender-based lens. We gathered data from 301 travellers visiting the Çanakkale dark destination in Türkiye and empirically analysed it by adopting PLS-Henseler’s multigroup and PLS-permutation analysis. Our results confirm significant differences between the effects of destination attachment and self-congruity dimensions (e.g. ideal and actual self-congruity) on travellers’ revisit intention. However, only ideal self-congruity mediates the relationships of attachment towards revisit intention, with this intervention effect being positive for males whereas negative for females. This study offers prominent theoretical and practical contributions to the gender-based destination-marketing research agenda with reliable suggestions for dark-destination authorities and marketers.

Recently, there has been more interest in fine dining restaurant concept in the tourism literature with the spread of the fine-dining restaurant concept around the world. Although, previous studies have indicated about the determinants of the customer satisfaction in the restaurants, researchers have not treated fine-dining restaurants in much detail. The present study aimed to explore the determinants of the customer satisfaction in the fine-dining restaurants. In this study Tripadvisor reviews of the fine-dining restaurants in Turkey’s most visited there provinces (Antalya, İstanbul, Muğla) were examined with netrographic approach and the reviews were analysed with content analysis. As a result of the examined 193 positive customer reviews, 579 expressions were determined with the selective coding method. The findings show that the factors affecting customer satisfaction in fine-dining restaurants were shaped around four main categories; food and beverage characteristics, atmosphere, service personnel, and price-quality consistency. In addition, the study demonstrated that the food and beverage characteristics came to the fore as the most important factor affecting customer satisfaction in fine-dining restaurants. Dimensions are explained with the factors that influence customer satisfaction. By examining multiple interrelated strategic factors affecting customer satisfaction in fine-dining restaurants, some important managerial and research implications were emphasized. The findings of the study can contribute better understanding of factors affecting customer satisfaction in fine-dining restaurants. Also, the data support further clinical development to determine fine-dining restaurants strengths, weaknesses and compares itself to their competitors. Fine-dining restoran anlayışının dünya genelinde yaygınlaşmaya başlamasıyla birlikte bu alan turizm yazınında da daha fazla ilgi görmeye başlamıştır. Restoran işletmeleri ile ilgili müşteri memnuniyetini belirleyici unsurları ortaya koyan çalışmaların yoğunluğuna kıyasla fine-dining restorancılık anlayışı ile ilgili henüz yeterince araştırma yapılmamıştır. Bu nedenle araştırmada fine-dining restoranlarda müşteri memnuniyetini etkileyen unsurların belirlenmesi amaçlanmıştır. Çalışmada Türkiye’nin en çok ziyaretçi alan üç ilinde (Antalya, İstanbul, Muğla) faaliyet gösteren fine-dining restoranların Tripadvisor yorumları incelenmiş ve netnografi yaklaşımı ile çevrimiçi yorumlar içerik analizine tabi tutulmuştur. Keşfedici nitelik taşıyan bu araştırmada incelenen 193 adet olumlu müşteri yorumu sonucunda seçici kodlama yöntemi ile 579 adet ifade belirlenmiştir. Netnografik yaklaşım yardımıyla analize tabi tutulan yorumlar neticesinde fine-dining restoranlarda müşteri memnuniyetini etkileyen unsurlar birbirleriyle ilişkili dört ana kategoride toplanmıştır; yiyecek-içecek özellikleri, atmosfer, hizmet personeli ve fiyat-kalite uyumu. Çalışmada ayrıca finin-dining restoranlarda müşteri memnuniyetini etkileyen en önemli unsur yiyecek içecek özellikleri olarak ön plana çıkmıştır. Her ana boyut kendi içerisinde müşteri memnuniyetini belirleyen etkenlerle açıklanmıştır. Fine-dining restoranlarında müşteri memnuniyetini etkileyen birbiriyle ilişkili birden çok stratejik faktör incelenmiş ve önemli bazı yönetimsel ve araştırma sonuçları vurgulanmıştır. Gerçekleştirilen bu çalışma fine-dining restoran müşterilerinin memnuniyetini etkileyen unsurları ortaya koymaktadır. Bununla birlikte fine-dining restoranların rakiplerine göre güçlü ve zayıf yönlerini ve konumlarını belirleyebilmesine imkân sağlayacaktır.

Drawing on self-congruity theory, we construct and examine a theoretical model that explores the effect of destination attachment on revisiting intention via ideal and actual self-congruity through a gender-based lens. We gathered data from 301 travellers visiting the Çanakkale dark destination in Türkiye and empirically analysed it by adopting PLS-Henseler’s multigroup and PLS-permutation analysis. Our results confirm significant differences between the effects of destination attachment and self-congruity dimensions (e.g. ideal and actual self-congruity) on travellers’ revisit intention. However, only ideal self-congruity mediates the relationships of attachment towards revisit intention, with this intervention effect being positive for males whereas negative for females. This study offers prominent theoretical and practical contributions to the gender-based destination-marketing research agenda with reliable suggestions for dark-destination authorities and marketers. <!----> <!----> <!----> <!---->