Dr. Umair Akram is a Senior Lecturer in Digital Marketing at the School of Business and Management, RMIT University Vietnam. He received his PhD under the Chinese Government Scholarship and completed his postdoctoral fellowship at Peking University, China. His research focuses on digital marketing, consumer behavior, artificial intelligence, social media, and sustainable consumption. He has published extensively in leading ABS/ABDC-listed and SCI/SSCI-indexed journals and serves as an editor and guest editor for several international journals. His research has received multiple awards, including the Chinese Government Outstanding International Student Scholarship and two Emerald Literati Highly Commended Awards.