The transition from a semi-digital to digital society depends on the nature of work with information, and the speed and quality of digitalization largely depend on Generation Z. The purpose of the article is to identify and evaluate Gen Z’s views in Russia and Slovakia on the search and assessment of information in a semi-digital society. The empirical research methods are a questionnaire survey, in-depth interviews, and a focus group. In the context of the COVID-19 pandemic, they were conducted remotely. The study reveals that the views of the Slovak and Russian Generation Z are similar in terms of searching and speeding up the acquisition of information and especially in the high assessment of their capabilities in information search and low confidence in advertising campaigns. The Slovak Gen Z is informationally mature and, at the same time, Internet-dependent. A difference in the perception of AI in Russian and Slovak Gen Z is identified. The results can be used to improve youth policies and provide information to society in the transition to fully digital life.

The high dynamics of changes in the socio-cultural environment under the influence of the digitalization of society and the introduction of artificial intelligence requires a timely study of emerging phenomena and problems for a quick and adequate response. Despite the fact that today, management decisions are made by representatives of the older generations, the near future will be shaped on the basis of the opinion of young people – generation Z (GenZ). The aim of the article was to study the nature of the impact of digitalization and artificial intelligence on the socio-cultural environment through the prism of the views of generation Z students. Research methods: a set of general scientific and special methods. The main empirical research methods were a sociological survey based on the online service Google Form, an in-depth interview, and a focus group using communication programs. The study was conducted with the involvement of Russian and Slovak students from GenZ, taking into account the restrictions associated with the COVID 19 pandemic. The sociological survey was conducted among students of 35 leading universities in Russia (n = 1881) and 2 universities in Slovakia n = 316 people. The selection of respondents was made by the “snowball” method through a chain of redirecting questionnaires to generation Z students and attracting additional subjects to the study. As a result of the study, it was found that the impact of digitalization and artificial intelligence on society is complex, contradictory and ambiguous, the depth and extent of the impact of which has not yet been studied. For the first time, the authors revealed the similarities and differences in the positions of Russian and Slovak students of GenZ in their various combinations. There was revealed a statistical significance between the factorial and effective signs (p <0.001) with a very high positive correlation. Pearson's correlation coefficient is in the range R = 0.973-9902. At the same time, 66% of Russian and 65% of Slovak GenZ believe that digitalization of society and AI will create favorable conditions for the training and development of youth, employment of university graduates; 55% of Slovak respondents (against 42% of Russian) believe that these processes will deepen social inequality in society. Risks of a decrease in human intellectual abilities have been identified against the background of digitalization and AI coverage of the entire social environment, but they have not yet reached their peak values. As a result, the main factors influencing the socio-cultural environment were formulated, the dependence in the triad system "student-teacher-university administration" was revealed: the longer distance education lasts in the context of the COVID 19 pandemic, the less students are willing to return to the offline format. The following trends were revealed: growth of some advantage of generation Z in employment in the context of digitalization and the introduction of artificial intelligence against the backdrop of the COVID 19 pandemic; reducing the time of interaction with the digital environment, monitor screens for rich people. The results obtained in the future are applicable to the development of the theory of digitalization and the use of artificial intelligence in the social environment, the upbringing of generation Z.

The article presents the results of the author’s research on the risks of staff burnout in a remote and hybrid office. The object of the study is professional burnout in the conditions of remote work and hybrid office. The subject of the study is recommendations for the prevention of professional burnout in conditions of remote work and a hybrid office. The goal is to carry out the operationalization of professional burnout in the conditions of remote work and a hybrid office for the subsequent development of a software application for the prevention of professional burnout. The authors present a theoretical analysis of the problem under study based on the results of modern research. The risks of remote work are identified. The main markers of professional burnout are presented. Several groups of factors are considered, which determine the likelihood of an employee developing a syndrome of professional burnout: socio-demographic, personal, organizational and socio-psychological. To obtain information that a subordinate is prone to burnout, the authors suggest using special techniques. The author’s operationalization of professional burnout is presented. In the author’s operationalization, the authors tried to consider the structural components of professional burnout based on the symptoms, stage of development, and factors on which the likelihood of burnout development depends.

An attempt to consider the competency approach evolution related to personnel management is presented in this article. Three main approaches (behavioral, functional and multidimensional or holistic) are exposed. The experience of Russia in the development of competence approach in personnel management is unveiled.

At present, the problem field of training the production personnel at the enterprises of the energy complex is that the training of production personnel at the enterprises of the power complex is made using pre-compiled scenarios, using communication means, with the conditional actions of the controller on the mimic diagram. This leads to inevitable undesirable consequences (up to accidents at work). The article presents the project of training of production personnel at the enterprises of the power complex using the teacher-simulator. The article presents the possibilities of the Teacher-simulator (which gives the use of this simulator-simulator and from which it relieves). In our study, the risks and opportunities of the stakeholders of the “Teacher-simulator” project are considered, the contradictions that are difficult to implement the Teacher-simulator are considered. The risks of implementation of the Teacher simulator as a whole are considered. A road map for the implementation of this project is presented. The article presents the stages of implementation of the Teacher simulator project (conceptual design, technical design, implementation, complex testing, experimental production, product licensing) from the point of view of the resources required at each stage, the projected risks and the alleged minimization options by the authors.