This study aims to investigate the current state of Bhaktapur, Nepal, as a tourist destination and how promotional marketing strategies can be used to increase the number of tourists visiting the area. The research uses the AIDA model to analyze Bhaktapur's promotional marketing as a tourist destination. 282 tourists were surveyed through the Kobo Toolbox app to gather information about their demographics and travel profiles. The data was analyzed using SPSS and SEM to find variations in groups and predict the impact of promotional marketing on sustainable tourism demand in Bhaktapur. The findings indicate that utilizing a range of promotional marketing strategies, such as social media, and targeting different demographic groups can be effective in attracting tourists and highlight the significance of tourism as a key source of foreign exchange revenue for Nepal and suggests that promoting Bhaktapur as a tourist destination can contribute to the country's economic growth. This study contributes to the rising interest in determining the Internet's significance as a commercial tool in the tourist industry. Internet is currently the primary method for hotels and other service-based enterprises to communicate with their clients. Thus, this study aims to fill a vacuum in the literature by demonstrating how to leverage the Internet and social media as part of a marketing strategy to build a sustained demand among visitors concerned with social concerns and the environment.

Awareness of the significance of adapting e-recruitment and applying various management strategies has increased in private corporate organizations. This study aims to investigate the institutional perception of e-recruitment adoption in Kathmandu valley, Nepal by employing the notion of Technology Acceptance Model (TAM) and Self-Disclosure Theory (SDT). Structural Equation Modeling (SEM) and AMOS softwares are used to analyze data gathered from 286 Nepalese private organizations in Kathmandu valley between February 13 and March 10, 2022. The results indicate that private organizations in the Kathmandu valley are wary of completely embracing e-recruitment due to trust and privacy issues. This paper can be seen as an important message to Nepalese Human Resources sector, policymakers, the government and customers. Moreover, it has important theoretical implications explained from the standpoint of TAM and SDT theories. Practically, this is one of the latest attempts to assess and report on the breadth of e-recruitment adoption in Nepal’s private sector.

Purpose: Work-life balance is a phenomenon that has expanded worldwide and has long been a contentious subject because of its significant impact on job satisfaction, time management, stress management, and other important areas of people's daily lives. This study aims to assess factors influencing employees' work-life balance in the commercial banks of the Kathmandu Valley. Design/ Methodology: We used descriptive and inferential statistics to statistically assess the data collected through structured questionnaires in line with the explanatory study design to examine the cause-and-effect connection. The Kathmandu Valley's 264 commercial bank employees' data are collected, and structural Equation Modeling (SEM) is used to evaluate it. We used the 5-point Likert scale as the primary data collection method in KOBO Toolbox. Findings: Findings reveal that most of the respondents working in the commercial bank are female and have completed a master’s degree and above educational level. The SEM result indicates that personal and organizational predictors and life satisfaction significantly relate to work-life balance. In contrast, life satisfaction mediates between dependent variables (Work-Life Balance) and independent variables (i.e.personal predictors and organizational predictors). Conclusion: There is no flexible time for work in commercial banks. The study shows long working hours, whereas most employees face challenges because of working conditions. Thus, commercial banks should reduce work pressure, maintain a positive working environment, and discourage overtime culture to improve work-life balance. Recommendation: The study recommends schedule flexibility, reducing workload and revising organizational policies to enhance work-life balance.

This study aims to investigate the relationship between learning orientation and performance of commercial banks in Nepal, with a specific focus on the mediating role of customer relationship management (CRM). Using an explanatory research design and convenient sampling, data was collected from 260 participants with the aid of KOBO Toolbox. Both descriptive and inferential statistics were used to evaluate the data quantitatively. The results suggest that CRM plays a mediating role between learning orientation and banking performance, providing theoretical relevance in terms of organizational learning theory. The findings emphasize the importance of factors that empower and enable customers, such as customer skills and satisfaction, for the survival of the banking industry. Banks should prioritize excellent customer service and a positive consumer experience to enhance their performance. The concern of, this paper lies in its empirical investigation of the interrelationships between learning orientation, CRM, and performance in a specific context, as well as its theoretical and practical contributions to the field of organizational learning in the banking industry.

Background: Mobile devices have created a new channel for retailers to provide more targeted offerings to their customers. Online purchasing is the method of gaining knowledge of and purchasing merchandise or offerings over the Internet. Objective: This study aims to investigate online shopping users' perceptions by determining the factors that drive buyers towards shopping in the Kathmandu Valley. Methods: By adopting a descriptive and causal research design, the researchers collected data using non-probability sampling from 403 respondents in Kathmandu Valley with the help of KOBO Toolbox. A structured checklist is the main research instrument used for data collection. We analyzed the obtained data by using SPSS and AMOS software inferentially. For the hypothesis testing, we analyzed data using SEM. Results: SEM result indicates previous online shopping experience, and consumer lifestyle (CL) have a significant relationship with consumers' attitude (CA) and online purchasing intention (OPI). Conclusions: Consumers' perception towards online shopping differs according to their attitude, experience and lifestyle. However, poor quality of products, hidden costs and timely delivery of the products and services are major challenges faced by customers during online shopping. To ensure the growth of online shopping in Kathmandu Valley, the government should pay attention to legislation linked to online shopping, selling quality items and providing secure online payment.