We argue that the basic and contemporary concepts related to crisis management, especially in the communication field, share some similarities with what was practiced in ancient civilizations such as the importance of direct contact between the leadership and the public. Other similarities include the accurate diagnosis of the real causes of the crisis, the forbiddance of the dissemination of false news and the reassurance of the public opinion that there is a solution to the crisis, a sound management decision, and a good plan for its implementation. We link the past time crises to the contemporary era, providing a comparison framework. The history of crisis tends to show us that the study of crisis management cannot be linked to a specific civilization or era, especially when humanity had witnessed multiple and complex environmental, political, economic, and military crisis. Moreover, some of the problems and complex issues in the modern era are rooted in history. Thus, many geopolitical crises nowadays are the result of old causes. The study of crisis management from an academic point of view should be a multifaceted analysis, including a historical, a cultural, and an anthropological one, which determines the course of evolution and consequences of the crisis.

This study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable. By leveraging advanced AI technologies such as personalized recommendations, predictive analytics, and dynamic customer engagement strategies, businesses aim to enhance customer experiences and foster long-term loyalty. A total sample of 499 respondents was selected using a non-probability convenience sampling method due to accessibility and resource considerations. The hypotheses were tested utilizing SmartPLS statistical tool. The study identifies key dimensions of AI marketing that effectively create perceived value and examines their direct and indirect effects on customer loyalty. The result shows AI marketing influence customer loyalty. Also, customer perceived value influence loyalty. Finally, perceived value mediates the relation between AI marketing and customer loyalty. The findings offer actionable insights for businesses seeking to optimize their AI marketing strategies to strengthen customer relationships and sustain competitive advantage.

Communication is vital in achieving the economic sustainability of media institutions. They adopt strategies that help organizations to communicate effectively, foster partnerships, and promote the adoption of innovations. This study examined the role of communication in developing the media institutions in the United Arab Emirates to acquire economic sustainability goals. The researchers applied the case study method and selected 500 respondents from the UAE Business-to-Business Communication Database. Research revealed that communication positively affects Emirati media institutions. Public relations and communication practices help these organizations to achieve economic sustainability. It was found that public relations and communication affect these organizations to foster partnerships in terms of ensuring transparent operations and trust building. However, the effect of public relations and communication on promoting innovation remained insignificant, as a slight agreement was shown regarding the relevant phenomenon. It was concluded that economic sustainability holds great significance in the Sustainable Development Goals (SDGs) framework, and communication ensures they are achieved in the best possible manner. As a result, Emirates-based corporate sector organizations acknowledge the significance of public relations and communication and integrate these strategies into their comprehensive business plans to attain sustainable economic growth and development.