Prof Nombulelo Dilotsotlhe is a marketing scholar, academic leader, and researcher with over 25 years of combined experience in industry and higher education. She is a full Professor and the Chair of the Department of Marketing and Retail Management at the University of South Africa (UNISA), where she provides strategic leadership while advancing excellence in teaching, research, and postgraduate supervision. Her research focuses on consumer behaviour, social marketing, sustainability, and retailing, with a particular interest in understanding how marketing can influence positive behavioural change. She has published extensively in accredited journals, supervises masters and doctoral students, and actively contributes to the advancement of the marketing discipline through academic leadership, conference presentations, and collaborative research. Passionate about developing future scholars and strengthening the impact of marketing research, Prof Dilotsotlhe is committed to producing knowledge that informs both academic discourse and industry practice.