Currently we have found that business organizations are born with a purpose and in this case the micro, small and medium enterprises, these in turn are a fundamental component for the business sector since they represent more than 60% of jobs according to several studies of ECLAC (Economic Commission for Latin America and the Caribbean). However, the poor implementation of an organizational culture, as well as the lack of strategies are factors that jeopardize the existence and duration in time of several micro enterprises, while SMEs are not able to overcome these difficulties will be unable to be competitive falling into a vicious circle of low growth which would result in the closure of economic activities. This is why the development of competitive advantages is proposed, since in this way they would be destined to reach an egalitarian development in addition to having internal policies that are capable of facing adverse situations, whether internal or external. This study does not pretend to be exhaustive, but its purpose is to give an overview of the importance of organizational culture and the development of strategies to improve the performance of SMEs

With the passage of time, the way in which marketing has developed has changed according to new technological trends, and in Ecuador the most popular advertising channels are social networks, as indicated by the Ministry of Telecommunications and Society. Of the information, 91% of Ecuadorians use social networks, 65.35% of small businesses spend on advertising, however, an average of 34.65% ignore this fact and are powerless before the idea that digital marketing. The objective of this research is to know how effective digital marketing is in electrical appliance stores in La Concordia canton. The methodology used will be developed under the bibliographic review method, seeking information in academic sources. In the results it was obtained that digital marketing in most of the companies dedicated to this activity is not so effective. Regarding the discussion, the lack of application of strategies and the correct management of marketing can be evidenced, which somehow affects the performance of the company. Finally, it is concluded that there is a considerable deficiency of actions applied to digital marketing of electrical appliance stores.

Esta investigación tuvo como objetivo determinar si la gestión por procesos es un sistema de control eficiente en las empresas. Este estudio se fundamentó en un enfoque cualitativo, con un proceso deductivo, el alcance fue descriptivo ya que se detalla una realidad, se trabajó con una muestra de cuarenta y cuatro ejecutivos de seis empresas, se combinaron los métodos analítico y sintético. Los resultados alcanzados, nos han permitido identificar el número de empresas que aplican el sistema de gestión por procesos, y de ellas el criterio que tienen los ejecutivos con respecto a las ventajas, objetivos y eficiencia del modelo tanto en la gestión y en el control de las empresas, concluyendo que cinco empresas de las seis en estudio aplican la gestión por procesos, y que el 89% de los ejecutivos encuestados creen según su experiencia que este modelo es un sistema de control eficiente en las empresas, lo que implica que este sistema, permite administrar los recursos de una empresa de manera eficiente, ya que disminuye el despilfarro y mejora los tiempos de operación, es decir aumenta la productividad y competitividad, mejora de la calidad, mejora el posicionamiento en el mercado, incremento de ingresos y de la rentabilidad, por lo tanto se sugiere a las empresas analizadas seguir implementando este sistema y enfocarse en el proceso de mejora continua, y corresponde a las empresas que no utilizan este sistema apoderarse del mismo e implementar la gestión por procesos, enfocados en el principio de mejora continua.

Transformational leadership has been widely studied for its ability to influence business productivity through motivation, innovation and change management. This study employs an exploratory approach based on a systematic literature review of articles indexed in Scopus and Web of Science, with the objective of analyzing the relationship between transformational leadership and organizational performance. The results indicate that this leadership style has a positive impact on operational efficiency, job satisfaction and absenteeism reduction, thus facilitating the retention of human talent. It was also found that organizational culture and effective communication act as key mediating factors in this relationship, enhancing or limiting its effectiveness depending on the business context. However, the implementation of transformational leadership faces challenges, such as resistance to change and the need for continuous training in leadership competencies. It is concluded that, although this managerial model represents an effective strategy for the optimization of business performance, its success depends on an adequate alignment with the organizational culture and well-structured management strategies that mitigate its possible limitations.

Supply chain management (SCM) in dynamic environments has become a strategic challenge due to market volatility, accelerated digitization, and pressure for sustainability. This study conducts a systematic literature review of recent research on key strategies in SCM, focusing on the adoption of emerging technologies, resilience to disruptions, and flexible collaboration. Sources indexed in Scopus and Web of Science were analyzed, identifying trends and gaps in the literature. The findings highlight the positive impact of artificial intelligence, blockchain and big data on logistics optimization, although barriers such as organizational resistance and lack of technological infrastructure persist. In addition, the importance of resilient strategies such as supplier diversification and proactive risk management is highlighted. In terms of sustainability, a dilemma between operational efficiency and environmental responsibility is observed, evidencing the need for regulatory incentives. The research concludes that the integration of technological innovation, resilience and strategic collaboration is essential to improve SCM in uncertain environments, providing a conceptual framework that facilitates decision making in globalized companies.

In a context of growing concern for sustainability, environmental accounting has become a key component of corporate management. This study analyzes recent trends in environmental accounting through a literature review of literature indexed in Scopus and Web of Science. A qualitative methodology based on a systematic analysis of relevant scientific publications was employed. The results evidence an increase in the adoption of international standards such as the Global Reporting Initiative (GRI) and IFRS Sustainability Standards, as well as the integration of emerging technologies such as big data and blockchain in the measurement of environmental performance. However, significant challenges remain, including lack of regulatory standardization, organizational resistance and implementation costs. Despite these limitations, opportunities in emerging markets and strengthening regulations suggest a promising future for environmental accounting as a strategic tool for corporate sustainability. It is concluded that the harmonization of regulatory frameworks and the use of technological innovations will be decisive in its consolidation.