Sustainability and sustainable development are prominent themes in international policy-making, corporate PR, news-media and academic scholarship. Its definitions are contested, however sustainability is associated with a three-pillar focus on economic development, environmental conservation and social justice, most recently espoused in the adoption of the UN Sustainable Development Goals in 2015. In spite of its common usage, there is little research about how sustainability is represented and refracted in public discourse in different national contexts. We examine British national press coverage of sustainability and sustainable development in 2015 in a cross-market sample of national newspapers. Our findings show that key international policy events and environmental and social justice frames are peripheral, while neoliberalism and neoliberal environmentalism vis-à-vis the promotion of technocratic solutions, corporate social responsibility and “sustainable” consumerism are the predominant frames through which the British news-media reports sustainability. This holds regardless of newspaper quality and ideological orientation.

The notion of sustainable consumption has gained significant traction in recent decades, in parallel with unprecedented growth in global consumption and recognition of its catastrophic environmental impacts. In this context, there is a predominant generational narrative of frugality versus excess, with younger generations often negatively stereotyped as increasingly consumer-driven and environmentally destructive. We argue that it is important to develop a more nuanced understanding of generational difference, drawing on findings from a cross-generational study in Sheffield, UK, involving participants from the ages of 16–96. The aim of this research was to explore how citizens relate to the idea of sustainable consumption across generations, acknowledging but also seeking to look beyond the common tropes of thrift and the throwaway society. We draw on theories of intergenerational value change and consider how insights from the Common Cause framework, which encourages pro-environmental campaigners to make broad appeals to engage a range of intrinsic values, may be applied to sustainable consumption. In doing so, we reflect on the merits of adopting an expansive definition of sustainable consumption that encompasses the three pillars of sustainability – economic stability, environmental protection and human wellbeing – and identify insights from our research for campaigners and policy makers interested in working with intrinsic values to build common cause across generations.

There is an urgent need to understand lived experiences of climate change in the context of African cities, where even small climate shocks can have significant implications for the livelihoods of the urban poor. This article examines narratives of climate and livelihood changes within Jinja Municipality, Uganda, emphasizing how Jinja's residents make sense of climate change through their own narrative frames rather than through the lens of global climate change discourses. We demonstrate how the onset of climate change in Jinja is widely attributed to perceived moral and environmental failings on the part of a present generation that is viewed as both more destructive than previous generations and unable to preserve land, trees and other resources for future generations. A focus on local ontologies of climate change highlights how the multiple, intersecting vulnerabilities of contemporary urban life in Jinja serve to obfuscate not only the conditions of possibility of an immediate future, but the longer-term horizons for future generations, as changing weather patterns exacerbate existing challenges people face in adapting to wider socio-economic changes and rising livelihood vulnerability. This form of analysis situates changing climate and environments within the context of everyday urban struggles and emphasizes the need for civic participation in developing climate change strategies that avoid the pitfalls of climate reductionism. The article draws on more than 150 qualitative interviews, generational dialogue groups, and creative methods based on research-led community theatre.