This study investigated the impact of hospitality management practices on employee job satisfaction within the Tamale Metropolis using a quantitative research approach and a survey design, with primary data collected from 283 respondents. The findings revealed that while service protocols are generally clear, employees face challenges adhering to them, highlighting the need for simplification. The quality of training programs was positively perceived, but their infrequent occurrence suggests a need for more regular opportunities to enhance skills and satisfaction. Training and development were found to significantly improve job satisfaction, whereas recognition and reward systems did not have a substantial effect in this context. Employees also reported facing challenges such as high workloads, limited resources, inadequate communication from management, lack of supervisory support, and inflexible work schedules, all of which contribute to job dissatisfaction. The study recommends simplifying service protocols, increasing the frequency of training programs, improving recognition systems, addressing workload issues, and fostering more supportive management to enhance employee morale and productivity.

This study investigates the impact of green certification on customer satisfaction, with a focus on the mediating role of perceived hotel quality. A quantitative research approach and correlational design were employed, surveying 256 respondents from hotels within the Tamale Metropolis. The findings reveal that green certification has a significant positive influence on both service quality and customer satisfaction, confirming that environmentally sustainable practices improve overall guest experiences. Moreover, the study highlights that service quality mediates the relationship between green certification and customer satisfaction, suggesting that hotels with green certification benefit from enhanced perceived quality, which in turn leads to higher guest satisfaction. Several challenges were identified that hinder the sustainability of green certification in hotels, including high implementation costs, lack of staff training, inconsistent government policies, and limited customer awareness and demand. These barriers suggest the need for strategic interventions, such as financial support, improved staff training programs, and enhanced customer engagement with sustainability efforts. The study concludes that while green certification plays a vital role in boosting service quality and customer satisfaction, addressing these challenges is critical for the long-term success and sustainability of green-certified hotels.

This study explores the influence of customer omnichannel experience (COE) on brand love (BL), word of mouth (WOM), and customer repurchase intention (CRI), with a focus on the mediating role of brand love. The quantitative survey included 593 participants who had used hospitality and tourism services in Accra, Tarkoradi, Tema, Kumasi, and Tamale. To ensure a representative sample, stratified random sampling selected participants based on their recent hotel, travel agency, and tourism service experiences. A structured online and in-person questionnaire measured COE, BL, WOM, and CRI using Likert-scale items. Partial Least Square Structural Equation Modelling (PLS-SEM) measured variable relationships and tested the proposed model. The study found that COE significantly affects BL, which affects WOM and CRI. The findings show that a seamless and personalised omnichannel experience increases brand loyalty, advocacy, and repeat purchases. The hospitality and tourism industry should focus on consistent, emotionally engaging experiences across multiple customer touchpoints to boost customer loyalty and brand promotion, according to this research.