The theory of planned behavior (TPB) has been used to understand a variety of different wildlife-related behaviors for more than two decades. Since its introduction, a large body of research involving this theory has allowed for a critical look at the concept to develop. This opinion piece is designed to give researchers and professionals in the field a holistic perspective on TPB, including the merits of using the theory, the criticisms of the theory, why TPB is likely to see continued use in human dimensions research, and directions for future exploration. Collectively, readers will better understand the strengths and weaknesses of TPB and how they can contribute to its utility moving forward.

Spending time in nature is known to benefit human health and well-being, but evidence is mixed as to whether biodiversity or perceptions of biodiversity contribute to these benefits. Perhaps more importantly, little is known about the sensory modalities by which humans perceive biodiversity and obtain benefits from their interactions with nature. Here, we used a ‘phantom birdsong chorus' consisting of hidden speakers to experimentally increase audible birdsong biodiversity during ‘on' and ‘off' (i.e. ambient conditions) blocks on two trails to study the role of audition in biodiversity perception and self-reported well-being among hikers. Hikers exposed to the phantom chorus reported higher levels of restorative effects compared to those that experienced ambient conditions on both trails; however, increased restorative effects were directly linked to the phantom chorus on one trail and indirectly linked to the phantom chorus on the other trail through perceptions of avian biodiversity. Our findings add to a growing body of evidence linking mental health to nature experiences and suggest that audition is an important modality by which natural environments confer restorative effects. Finally, our results suggest that maintaining or improving natural soundscapes within protected areas may be an important component to maximizing human experiences.

While there is an assumption that wildlife value orientations can be useful in strategic communication, few studies have empirically explored this topic. This article used the concept of wildlife value orientations to understand how to increase the motivation of people to process information about wildlife in the context of persuasive communication. A confirmatory factor analysis was used to identify mutualism and domination wildlife value orientations. From the wildlife value orientations, crosstabs were used to create a typology with four discreet segments: mutualists, pluralists, traditionalists, and distanced. A series of ANOVAs examined how important different messages about bear safety were to the typology segments. Results indicated that message relevancy differs among wildlife value orientations. Managers can use this information to help frame their communications about wildlife-related issues. Future research should continue to explore the impact of this value-framing approach to other persuasive communication concepts, like attitudes and behaviors.

Burgeoning urbanization, development and human activities have led to reduced opportunities for nature experience in quiet acoustic environments. Increasing noise affects both humans and wildlife alike. We experimentally altered human‐caused sound levels in a paired study using informational signs that encouraged quiet behaviours in week‐on, week‐off blocks on the trail system of Muir Woods National Monument, California, USA to test if the soundscape influences both wildlife and human experiences. Using continuous measurements from acoustic recording units (n = 13) spatially distributed within the park, we found signs significantly lowered sound levels by approximately 1.2 decibels (A‐weighted), thereby increasing listening area by 24% and bird availability by approximately 5.8% for every 1 decibel decrease. Visitor‐intercept surveys (n = 537) revealed that our mitigation increased the number of birds perceived by visitors, rankings of soundscape pleasantness, and importantly, preferences for soundscape management. By lowering human‐caused sound levels, we created an acoustic environment equivalent to a ~21% reduction in visitors. The positive feedback cycle we describe may lead to increased conservation support in a time when the extinction of nature experience looms. A free Plain Language Summary can be found within the Supporting Information of this article.

Parks and protected areas are recognized for the important ecosystem services, or benefits, they provide society. One emerging but understudied component is the cultural ecosystem services that parks and protected areas provide. These cultural ecosystem services include a variety of benefits, such as cultural heritage, spiritual value, recreation opportunities, and human health and well-being. However, many of these services can only be provided if people visit these parks and protected areas through tourism opportunities. However, with this tourism use comes a variety of inevitable resource impacts. This current research connects potential impacts from tourism in parks and protected areas to the health and well-being aspect of cultural ecosystem services. We used an MTurk sample to record affective responses across a range of resource conditions. Results demonstrate that as tourism-related ecological impacts increased, positive affect decreased. Decreases in positive affect were more severe for park and protected area scenes featuring informal and/or undesignated social trails when compared to scenes with increasing levels of trampling/vegetation loss. Collectively, the results show that managing tourism in parks and protected areas in a manner that reduces impact is essential to providing beneficial cultural ecosystem services related to human health and well-being.