This research examines the linguistic landscape in public tourism areas of Baubau City, Indonesia, focusing on language functions and identity representation. The study analyzes the visible use of language on tourist destination signage, commercial signs, road signs, information boards, and other public texts to understand how language reflects and influences sociocultural dynamics and local identity. This research employs a qualitative descriptive method, including field observations, photographic documentation, and content analysis to uncover patterns of language use, functions, and their implications for tourism and local identity. The study reveals diverse language usage including Indonesian, English, Wolio, Ciacia, Japanese, and Mandarin. Findings show three patterns of language use: monolingual (76%), bilingual (23%), and multilingual (1%), with Indonesian dominating monolingual signs (62%). The linguistic landscape functions as an identity marker, cultural symbol, and means of cultural commodification in the context of tourism. The use of local languages including Wolio and Ciacia affirms efforts to preserve cultural identity, while foreign languages reflect an orientation towards international tourism. This study reveals the complexity in balancing cultural heritage preservation with global tourism demands and enhances understanding of the role of linguistic landscapes in representing identity, culture, and socio-economic dynamics in multilingual tourist areas. The results of this research contribute to the understanding of interactions between language, identity, and tourism in the context of multicultural urban societies.