Cultural and creative products play an important role in helping local cultural prosperity and economic development. Today, the cultural sector presents itself as an elective field of application for the development of new investments in technologies. These investments are also facilitated by recent development programs promoted nationally with the aim of digitizing the sector using the integration between technology and artistic and cultural heritage. A review of the impact of blockchain technology in this industry is provided in this study. From this analysis, we identified three use cases of blockchain application: provenance and authenticity, tokenization and fractional equity, and rights management and digital protection. In addition, a future research agenda is developed, and new research questions are offered within three research areas: (1) expanding empirical research on the topic, (2) developing a guideline for cultural managers, and (3) analyzing the customer point of view.

Purpose: The purpose of this paper is to contribute to the interdisciplinary debate promoted by service research community by establishing the conceptual frame within which different perspectives addressing systemic and multifaceted approaches to innovation are framed. Growing research interest in innovation has led to different definitions, which are referred to here as “innovation system(s)”, “innovation network(s)” and “innovation ecosystem(s)”. The paper examines the theoretical foundations, outcomes, and patterns of contributions to which each innovation perspectives is tied and proposed a subject and the framework allowing an exploration of an interdisciplinary dialogue between the different research positions.Design/methodology/approach: A literature review was conducted to discern differences in concepts and their meanings. An overview obtained using Web of Knowledge leads to a focus on studies, followed by a content analysis using NVivo, which enables identification of key concepts and their definitions. By highlighting relationships among terms, the paper establishes a framework of the ontological assumptions of different innovation discourses and explores their contribution to the interdisciplinary dialogue promoted by service research perspective on innovation.Findings: A comparison among the three innovation perspectives leads us to focus on innovation itself, alongside context, actors, enablers, and governance, which are useful to mark the commonalities and differences among the three research approaches. The framework is helpful to break down the fragmented and sometimes overlapping points of view of innovation and provides a more integrative stance from which to address the emergence of the service ecosystems approach on innovation.Research limitations/implications: The investigation focuses on three innovation perspectives and on top-cited articles alone; hence, it can be complemented with a full analysis through a bibliometric approach to test whether the features highlighted are linked to other elements. Moreover, the different approaches grouped on “innovation ecosystems” perspective suggest the possibility to enhance service ecosystems discourse on innovation by looking at different knowledge and contributions that are rapidly growing in this area.Social implications: The central idea this work puts forward is that after some decades of separation, there is a need to move towards an increasing convergence of economics, business and service based on the milestones of innovation systems, innovation networks, and innovation ecosystems thoughts.Originality/value: This research sheds light on the different ways innovation, in multi-actor and the interconnected setting, is theoretically framed and described. By capturing established thinking in different innovation perspectives, the paper provides an integrated framework to making sense of the full picture of economies and societies seen as complex networks and systems of service systems.

Purpose: The paper offers a comprehensive understanding of how digital transformation affects business models and how firms operate and compete effectively and successfully in a digital economy.Design/methodology/approach: The research adopted an abductive approach (Dubois and Gadde, 2002) through constant movement between theory and empirical evidence. A systematic literature review led the first conceptual development and examples of practices from cultural heritage sectors were used in the theorizing process.Findings: This paper depicts a digital model framework through a set of assumptions about how an organization creates and delivers value in an interconnected way by orchestrating new interactive processes, and providing experience propositions to customers, and about how value is framed in terms of economic, social and cultural outcomes.Originality/value: The study contributes to the scientific debate by discussing the role of digital business models as enhancements more rather than replacements of traditional business models; it frames a digital business model as consisting of three main pillars: value orchestration, experience propositions and value sharing.

The purpose of this paper is to clarify the role of technology as it has been framed within Innovation System (IS) and Innovation Ecosystem (IE) literature research streams. The methodological choice is a systemic review that allows to focus on theoretical proposals by scholars and the identification of the commonalities regarding the pivotal role of technology and the differences in describing innovation-based mechanisms in both literatures. Results show that the key elements are the overall idea of technology as pivotal in driving innovation, the actors affecting technology and contributing to reach innovation-based goals, and the decisional process emerging because of technology. Furthermore, emerging features on evolution through time and knowledge-transforming mechanisms favored by technology in IE show an opportunity to learn in-depth from specific insights generated in both the literatures and to delineate a more comprehensive approach to technology related to innovation in wider interconnected contexts.

The proliferation of innovative digital technologies is increasingly evident in the domains of culture and tourism. This trend, characterized by significant a potential for experimentation and practical application, necessitates a comprehensive understanding of the emerging tools that are enhancing the cultural tourism sector. Central to this evolution is the emergence of cultural startups that are leveraging advanced technological solutions to revolutionize market dynamics. In the wake of the COVID-19 pandemic, which severely impacted the cultural sector, there is a pressing need for innovation. This study combines the concept of cultural tourism startups with the notion of ‘phygital’—a blend of physical and digital realities—aiming to augment the existing, yet limited, body of research in this field. This research seeks to provide insights into the market trends shaped by cultural startups, focusing on tourism. By examining case studies of Italian cultural tourism startups that are implementing innovative and engaging ‘phygital’ strategies, we aim to offer theoretical contributions to the discourse on phygital applications in culture, as well as practical recommendations for the managers and founders of cultural tourism startups that are venturing into new business models. The selected startups are primarily engaged in enhancing the experiences of incoming tourists, improving customer and partner interactions, and promoting the conservation of Italy’s cultural heritage.

The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic trajectories capable of stimulating the interest and involvement of a new audience of digital natives. If assisted with effective marketing strategies, metaverse and virtual platforms can become a fundamental strategic tool for cultural players to build a lasting and solid relationship with their reference stakeholders and with a new target audience. This chapter analyses the role that digital and immersive technologies can have in increasing participation and engagement of young adult customers.