Osmud Rahman is an Associate Professor at the School of Fashion, and his research interests are consumer behavior, fashion design, and culture. His works have appeared in various journals such as the Journal of Fashion Marketing and Management, Journal of Retailing and Consumer Services, Sustainability, International Journal of Design, Design Journal, Fashion Practice, and Fashion Theory. He serves as an Associate Editor for the Journal of Fashion Marketing and Management and also an Editorial Board member for the Portuguese Marketing Journal. He is currently involved in a cross-cultural study of fashion consumption, sustainability, and aging consumers.