Elisabete Figueiredo is an Associate Professor of Sociology at the Department of Social, Political and Territorial Sciences and a Full Researcher at GOVCOP—Research Unit on Governance, Competitiveness and Public Policies at the University of Aveiro. She has written extensively on issues in rural sociology, such as contrasting representations of rural areas and the revitalization of rural–urban connections, namely through food. She is the coordinator for the research project 'STRINGS: Selling The Rural IN (urban) Gourmet Stores—establishing new liaisons between town and country through the sale and consumption of rural products', funded by the Portuguese Foundation for Science and Technology. https://orcid.org/0000-0001-7170-3369