Climate change, soil degradation, and the spread of seed-borne pathogens pose serious challenges to global food security and agricultural sustainability. Although chemical seed treatment provides pathogen control, it poses environmental and health risks. This review analyses innovative seed treatment technologies, with particular emphasis on ozonation as an ecologically viable alternative. The mechanisms of action of ozone, its effects on seed germination, reduction of microbial contamination, and crop establishment are discussed. Chemical, physical, and biological treatment methods are comparatively evaluated, analyzing their effectiveness, environmental impact, and application limitations.
In agribusiness companies, as in other sectors, sustainability includes environmental, economic, and social aspects. However, such a concept of sustainability often does not explain why, in practice, sustainable and beneficial solutions are often not implemented. This article analyzes the cultural aspect, the role of which is very important in implementing sustainable solutions. The aim of the study is to investigate how the cultural element is related to the successful implementation of sustainable solutions. The empirical part analyzes 20 Lithuanian agribusiness companies: 10 successfully applying sustainable solutions and characterized by better economic indicators, and 10 that have difficulty transitioning to sustainable solutions. The groups were selected based on the results; therefore, the study reveals connections but not causal relationships. A generalized cultural index was also compiled. Insights from agribusiness company managers allowed for a better understanding of their approach to sustainable solutions. Theoretical arguments are presented that can prove the importance of the cultural dimension in the concept of sustainability, and the results of the empirical study show that more successful agribusiness companies are characterized by higher indicators of cultural orientation. The insights of managers suggest that in them sustainability is more often perceived as an internal value, while in less successful ones—as an external requirement. The results obtained allow for generalizing or defining conclusions, and they create conditions for considering culture as an important direction for further research, analyzing the implementation of sustainable solutions in agribusiness.
9 September 2026 in Corporate and Business Strategy Review
Sustainability has become an increasingly important strategic priority for financial institutions. Yet the selection of sustainability strategies often relies on fragmented, insufficiently substantiated approaches, underscoring the need for more systematic, transparent decision-making tools. This study aims to develop a structured, evidence-based framework for strategic sustainability decision-making in financial institutions. The proposed framework integrates a multi-criteria expert assessment approach with clearly defined evaluation criteria, enabling consistent, transparent comparisons of alternative sustainability strategies. The framework’s applicability is demonstrated through a case study of a Lithuanian commercial bank, where the proposed approach supports prioritizing sustainability strategies and enables more transparent, structured, expert-based evaluation. The framework provides a structured basis for evaluating real sustainability strategies in financial institutions.
Sustainability transformations in agribusiness are often constrained by employee and managerial resistance that cannot be explained solely by economic, technological, or regulatory factors. This study examines culture as an independent organizational mechanism for reducing resistance to implementing sustainable solutions and proposes the Cultural Integration Model for Reducing Resistance to Sustainability in Agribusiness (KITP model). The study is based on a systematic literature review and the development of a conceptual decision-making methodology, supported by an expert evaluation involving ten experts with practical experience in agribusiness management, organizational change, and sustainability. The findings show that employee and managerial resistance stems from different factors and therefore requires differentiated cultural integration solutions. Employee involvement in decision-making and strengthening trust-based relationships were identified as the most effective mechanisms for reducing resistance and facilitating sustainability initiatives. Based on the expert evaluation, which addressed the seven employee resistance factors, a KITP decision matrix was developed to prioritize cultural integration solutions according to their effectiveness in addressing specific causes of resistance. Rather than proposing culture as a novel fourth dimension of sustainability, the KITP model extends previous research by conceptualizing cultural integration as a mechanism for reducing resistance and provides a decision-support methodology for prioritizing cultural integration solutions in the investigated agribusiness context.