The purpose of this study was to explore the impact of social media usage on family communication among Chinese adolescents. The research specifically aimed to understand the frequency of social media use among this group and how it affects their interactions with family members. The study employed a qualitative research approach, gathering data through in-depth interviews with seven Chinese adolescents. Thematic analysis was used to interpret the data. The findings indicate that Chinese adolescents spend more time interacting with friends and engaging with social networks online than communicating with their families. Many adolescents seek mentoring, advice, and emotional support from online friends rather than from family members. The study also found that the personalities of adolescents play a significant role in hindering effective family interaction and communication, with social media usage exacerbating these challenges. In conclusion, the study suggests that social media significantly impacts family communication among Chinese adolescents, often leading to reduced face-to-face interactions within families. The implications of this research highlight the need for further studies to explore the perspectives of both parents and adolescents on social media use and its effects on family dynamics. This study provides valuable insights into the changing patterns of family communication within the Chinese community and underscores the importance of addressing these shifts to maintain healthy family relationships.

In today’s generation, there are billions of individuals around the globe who tend to use social media daily to stay connected with information around the world. Therefore, social media has indirectly increased the online participation and communication of audiences. Thus, social media has become a platform that enables organisations to communicate with the public efficiently. Nevertheless, social media has brought severe impacts to the organisations because it has provided a platform for the public to become more active in joining the discussion about the crises and resulting in negative coverage in the media and financial loss. Consumer boundaries have become invisible and communication has become increasingly instantaneous, power has shifted from the organisations to the consumers. As a result, consumer-generated content and media play an important role in shaping the existing market. Therefore, the objective of this study is to identify the factors that trigger the Chinese youth’s participation in secondary crisis communication (SCC). Furthermore, it also examines the frequency of Chinese youth participation in SCC. The respondents are Chinese youth within the age group of 15 to 30 years old in Ipoh Perak. 100 respondents have participated in this research. This study is conducted by using a quantitative research approach with a survey questionnaire method and a purposive sampling method. The data was analysed by using Statistical Package for the Social Sciences (SPSS). The findings revealed that all variables (brand loyalty, popularity of brand, and personal fame) are the factors that trigger the Chinese youth participation in SCC.