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Tao Zhang
Faculty of International Tourism and Management, City University of Macau, Macau 999078, China

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Journal article
Published: 29 August 2020 in Sustainability
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An increasing number of scholars and practitioners are advocating for the exploration of the demand-side consequences of business model (BM) design from the customer’s perceptual perspective. Consistent with this view, this paper discusses how BM design can achieve customer loyalty through the mediating role of customer citizenship behavior. Therefore, this paper puts forward a series of hypotheses regarding relationships among BM design, customer citizenship behavior, and customer loyalty and further tests these hypotheses through hierarchical regression analysis from data collected from Chinese customers. The results show that both efficiency-centered and novelty-centered BM designs are the antecedents of customer citizenship behavior and customer loyalty. The results also show that efficiency-centered and novelty-centered BM designs can directly affect customer loyalty, and indirectly affect customer loyalty through the mediating role of customer citizenship behavior. Our findings contribute to research on the relationship between BM design and customer loyalty, and research on the demand-side consequences of BM design. Our findings also contribute to research on the link between BM design and marketing, and research on BM design for corporate sustainability. Our findings have management implications for practitioners as well.

ACS Style

Baoliang Hu; Wei Huang; Shuai Yan; Guang Liu; Tao Zhang. Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior. Sustainability 2020, 12, 7047 .

AMA Style

Baoliang Hu, Wei Huang, Shuai Yan, Guang Liu, Tao Zhang. Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior. Sustainability. 2020; 12 (17):7047.

Chicago/Turabian Style

Baoliang Hu; Wei Huang; Shuai Yan; Guang Liu; Tao Zhang. 2020. "Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior." Sustainability 12, no. 17: 7047.

Journal article
Published: 28 March 2020 in Sustainability
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Business model (BM) innovation driven by corporate social responsibility (CSR) has attracted considerable attention from scholars. However, the understanding of whether and how CSR influences BM innovation is limited. Therefore, this paper aimed to fill these gaps by exploring the influence of CSR on BM innovation through the mediating role of organizational legitimacy (OL). This paper proposed research hypotheses on the relationships among CSR, OL, and BM innovation and empirically tested these hypotheses by using the hierarchical regression analysis method with data collected from 186 firms. The results of this study show that both CSR and OL positively influence BM innovation. The results also show that CSR positively influences OL and OL mediates the relationship between CSR and BM innovation. This paper provides new insights into the relationship between CSR and BM innovation by answering questions of whether and how CSR influences BM innovation. This paper may help managers better understand how to link CSR and BM innovation.

ACS Style

Baoliang Hu; Tao Zhang; Shuai Yan. How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy. Sustainability 2020, 12, 2667 .

AMA Style

Baoliang Hu, Tao Zhang, Shuai Yan. How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy. Sustainability. 2020; 12 (7):2667.

Chicago/Turabian Style

Baoliang Hu; Tao Zhang; Shuai Yan. 2020. "How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy." Sustainability 12, no. 7: 2667.

Journal article
Published: 22 June 2019 in Sustainability
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The sustainability of rural development, both economic and environmental, has been increasingly linking to local food, which plays an indispensable role by preserving traditional culture, attracting tourists, and supporting the regional economy. However, the authenticity and quality of local food have not been fully convinced as competitive advantages by most practitioners. Little is known about how authenticity affects quality attributes, tourist satisfaction, and tourist loyalty. Thus, this study examines the role of authenticity in the quality–satisfaction–loyalty framework. The field research was performed in Shunde County, Guangdong Province, China. The results challenge the traditional view of quality attributes by highlighting that authenticity is a key antecedent to the quality–satisfaction–loyalty framework of food tourism. In contrast, the relationships among quality attributes, tourist satisfaction, and tourist loyalty are contingent on the extent to which food tourists perceive the authenticity of rural local food.

ACS Style

Tao Zhang; Junyu Chen; Baoliang Hu. Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience. Sustainability 2019, 11, 3437 .

AMA Style

Tao Zhang, Junyu Chen, Baoliang Hu. Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience. Sustainability. 2019; 11 (12):3437.

Chicago/Turabian Style

Tao Zhang; Junyu Chen; Baoliang Hu. 2019. "Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience." Sustainability 11, no. 12: 3437.

Journal article
Published: 25 December 2018 in Sustainability
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As one of the important forms of intangible cultural heritage, heritage sporting events are becoming a potential catalyst of tourism. Commodification of heritage sporting events becomes popular for local authorities to boost economic development and express cultural authenticity, given that authenticity creates genuine performances and moving tourism experiences. However, commodification of heritage is a double-edged sword. It is a dilemma to commercialize a heritage sporting event while keeping its authenticity. Therefore, this study proposes a tourist-based model of authenticity to solve this problem, in which the authenticity of heritage sporting events incorporates “cool” and “hot” factors. The model examines these factors and their impact on tourist satisfaction and loyalty using Naadam as the example. Seven hundred questionnaires were distributed at six sites located from east to west of the Inner Mongolia, China. Factor analysis shows there are two factors in cool and hot authenticity, respectively. Both factors of cool authenticity have direct impacts on hot authenticity, satisfaction, and loyalty. Though both intrapersonal and interpersonal factors of hot authenticity have direct positive impacts on tourist satisfaction, only the former affects loyalty directly. The results show the authenticity of event culture is the most important and effective authentic factor, while authentic auxiliary products—the direct expression of commodification—is indispensable for authenticity. This study is helpful for maintaining authenticity and cultural sustainability of heritage sporting events as a destination tourism attraction, given the fact that commodification and the marketing of heritage sporting events has become popular for heritage destination development.

ACS Style

Tao Zhang; Huijun Wen; Xi Li. A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam. Sustainability 2018, 11, 108 .

AMA Style

Tao Zhang, Huijun Wen, Xi Li. A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam. Sustainability. 2018; 11 (1):108.

Chicago/Turabian Style

Tao Zhang; Huijun Wen; Xi Li. 2018. "A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam." Sustainability 11, no. 1: 108.