The growing interest in learning more about consumer behaviors through analytical techniques requires the integration of innovative approaches that relate their needs to strategic marketing procedures. Multimodality and Affective Computing combined a series of robust optimizations for this challenge, implying the complexity of each application. However, the entanglement of different modalities demands new and tailored refinements to enhance adaptability and accuracy in the field. This paper outlines the implementation of a Multimodal Artificial Intelligence methodology with Affective Computing to enhance consumer insights and marketing strategies. The application combines different data modalities, such as textual, visual, and audio inputs, to tackle complex issues in dealing with consumer sentiment. The proposed approach uses advanced preprocessing techniques, including word embeddings, neural networks, and recurrent models, to extract information from diverse modalities. Fusion strategies, such as attention-based and late fusion procedures, are utilized to combine knowledge, facilitating robust sentiment detection. The implementation includes the analysis of real-time customer feedback on social media and product assessments, demonstrating improvements in predicting engagement and shaping consumer behavior. The results underscore the practical viability of the suggested method, promoting progress in multimodal sentiment analysis to extract actionable consumer insights in marketing.

Journal of Anthropology and Archaeology is a peer-reviewed international journal, which publishes original papers promoting theoretical, methodological and empirical developments in the discipline of socio-cultural anthropology.

In the age of rapidly advancing machine learning capabilities, the pursuit of maximum performance encounters the practical limitations imposed by limited resources in several fields. This work presents a cost-effective proposal for feature selection, which is a crucial part of machine learning processes, and intends to partly solve this problem through computational time reduction. The proposed methodology aims to strike a careful balance between feature exploration and strict computational time concerns, by enhancing the quality and relevance of data. This approach focuses on the use of interim representations of feature combinations to significantly speed up a potentially slow and computationally expensive process. This strategy is evaluated in several datasets against other feature selection methods, and the results indicate a significant reduction in the temporal costs associated with this process, achieving a mean percentage decrease of 85%. Furthermore, this reduction is achieved while maintaining competitive model performance, demonstrating that the selected features remain effective for the learning task. These results emphasize the method’s feasibility, confirming its ability to transform machine learning applications in environments with limited resources.