Pro-environmental attitudes, including organic food consumption, can reduce negative impact on the environment. The consumption of organic food in Poland is rather low, but the ecological awareness of Poles is steadily increasing. The aim of the study was to assess the frequency and factors influencing the consumption of organic products and to analyze the perception of such food by mothers of children under 6 years of age (n = 667). The survey was conducted between March 2020 and May 2021 in three voivodships in Eastern Poland. The results of the survey indicate that the majority of respondents are occasional consumers of organic food (51%). The most commonly consumed organic products are eggs, vegetables and fruits, whereas the least consumed are alcoholic beverages, coffees and ready-to-eat meals. The responders’ main characteristics of organic food are as follows: no genetic modification/GMO-free, no synthetic additives and having organic certification. Statistically significant correlations were found between the frequency of organic food consumption and education, financial situation as well as familiarity with the logo of the organic certificate and verifying that it is present on the packaging. The most common reasons for consuming organic food were health issues, while the high price was declared as the main barrier.

The concern for the environment among European consumers is growing and in the future the need for sustainable shopping is expected to increase. Through transparent on-packaging communication with consumers, organic producers have the opportunity to show attributes of organic production system and build a strong market position. The aim of the study was to analyse voluntary packaging information on organic milk from four European markets in the context of organic food quality, i.e., Germany, the Netherlands, Italy and Poland. More specifically, the textual content of 106 organic milk packages was analysed and voluntary information on each package was categorized according to process- and product-related organic milk attributes. The assortment and content of voluntary packaging information varied across the four countries. The largest number of products was found on the German market (37) and the smallest on the Polish market (14). Dutch milk had the greatest amount of voluntary information on animal welfare, product locality, environmental protection, quality confirmation, naturalness and nutritional value. German milk had the most information on enjoyment and conditions of processing, while the Italian milk on the social perspective. The products available on the Polish market had the least voluntary information. Pasteurized organic milk had noticeably more information about organic quality attributes than micro filtrated and UHT milk.

Pro-environmental behaviours (PEBs) and organic food consumption (OFC) are key components of sustainable consumer practices. This study aimed to examine the associations between PEB, green attitudes (GAs), and OFC among Polish mothers of children under six years of age. A cross-sectional survey was conducted among 667 participants using a study-specific questionnaire. Data were analysed using descriptive and inferential statistical methods to assess associations between variables and differences across socio-demographic factors. The results indicate that respondents most frequently engaged in economically beneficial PEB, including reducing waste and conserving resources. Higher levels of PEB were observed among women aged 35 years and older, those with better self-reported financial status, and residents of large cities. PEB was significantly associated with OFC and GAs, indicating consistency between environmental attitudes and behaviours. Selected GAs were significantly associated with OFC, indicating that other factors beyond GAs may contribute to consumers’ organic food choices. The findings suggest that PEB, GAs and OFC should be considered as components of a broader pattern of sustainable consumer behaviour rather than independent phenomena. These findings provide empirical evidence on the associations between these factors and may support the development of interventions promoting sustainable consumer practices.