Purpose: This study aims to examine and validate the impact of marketing knowledge management (MKM) (assets and capabilities) on business performance (BP) via the mediating role of the digital financial innovation in Jordanian commercial banks. Design/methodology/approach: Based on a literature review, recourses-based theory, knowledge-based theory and financial innovation theory, an integrated conceptual framework has been developed to guide the study. A quantitative survey approach was used, and the data was collected from 336 managers and employees in all 13 Jordanian commercial banks using online and in hand instruments. Structural equation modeling was used to analyze and verify the study variables. Findings: The main findings revealed that the MKM had a significant positive influence on BP. Digital financial innovation acted as a partial mediators in this relationship. Originality/value: This paper contributes to theory by filling a gap in the literature regarding the role of MKM assets and capabilities in commercial banks operating in developing countries such as Jordan. It empirically examines and validates the role of digital financial innovation as mediators between MKM and BP.

This study aims to investigate the role of forensic accounting methods in reducing creative accounting practices in Jordan as a developing country. The targeted population consisted of 357 respondents from auditing accounting working in auditing offices in Amman. A self-administrated questionnaire was used as an instrument for data collection and multiple-regression analysis was employed for data analysis. The study findings indicated that three factors could be extracted from forensic accounting methods; namely, investigation operations, procedures and evaluation processes. These factors (methods) showed to have a positive relationship with reducing creativity accounting practices from auditors’ perspective in Jordan. The most crucial forensic accounting method (factor) that proved to be highly associated with reducing creativity accounting practices was the “procedures” method

Purpose : The goal of the article was to synthesize the diverse literature on the dynamics of social capital in crowdfunding campaigns. Crowdfunding significantly benefits entrepreneurs as it democratizes funding avenues, empowering creators and entrepreneurs regardless of traditional financial constraints. Social capital in crowdfunding builds trust and extends campaign reach, turning backers into dedicated advocates—an element crucial for success. Methodology : This research conducted a hybrid systematic review of the existing literature by combining bibliometric and thematic analysis to synthesize crowdfunding and social capital research. This review presented a comprehensive analysis of 85 papers retrieved from the Scopus database to ascertain the prevailing research trends from 2014 to 2023. Network theory, signaling theory, and social identity theory served as the cornerstones of the present literature, and the authors built their conceptual research framework around them. Innovation attracted cash through crowdfunding, and the keyword analysis advocated that publicizing the business’s innovative qualities becomes easy with strong social capital and networks. Findings : With the help of bibliographic coupling, the study revealed four clusters within crowdfunding and social capital: Crowdfunding dynamics ; crowdfunding performance ; equity crowdfunding signals and social factors ; and SMEs, startups, and crowdfunding. The study also highlighted publication trends, prominent authors, journals, and articles in the given literature, which are highly useful for young researchers in this field. Practical Implications : This study offered valuable insights for entrepreneurs and crowdfunding campaign managers by emphasizing the strategic role of social capital in enhancing campaign visibility and backer trust. Originality : The originality of this research lay in its hybrid systematic review approach, which combined bibliometric and thematic analysis to comprehensively map the intersection of social capital and crowdfunding. By integrating network theory, signaling theory, and social identity theory, the study proposed a novel conceptual framework and identified emerging research clusters, filling a gap in synthesizing fragmented literature from 2014 to 2023.

This study investigates the impact of digital transformation (DT) initiatives on the reputation of public higher education institutions (HEIs) in Jordan, focusing on the mediating roles of operational efficiency and educational quality. Using quantitative data collected from 397 academic and administrative staff across Jordanian HEIs, the study employs Structural Equation Modeling (SEM) to test the proposed relationships. The findings reveal that DT initiatives have a significant positive effect on corporate image (β = .198, p = .001), operational efficiency (β = .673, p < .001), and educational quality (β = .642, p < .001). Moreover, operational efficiency and educational quality partially mediate the relationship between DT and corporate image, with mediation effects of β = .221 and .155, respectively. These results suggest that while DT directly enhances institutional reputation, its impact is amplified when institutions improve internal processes and educational outcomes. Practical implications include the need for universities to invest in robust digital infrastructure, provide continuous faculty training in digital pedagogy, and for policymakers to support DT through national standards and funding. This research contributes to understanding how digital transformation drives reputation in resource-constrained educational environments.

Purpose : Financial Technology (FinTech) has transformed the financial landscape by making financial services more accessible, transparent, and efficient, while environmental, social, and governance (ESG) investing has become an integral part of sustainable economic growth. Although digital financial platforms grew rapidly, the impact of technological, institutional, and behavioral factors on ESG investment decisions had received little empirical attention, especially in emerging markets. This study examined the effects of FinTech Ease, Government Support, AI Impact, and Trust on perceived ESG value among retail investors in India. Design/Methodology/Approach : A quantitative, cross-sectional research design was adopted. Data were collected from 323 retail investors, FinTech users, mutual fund investors, and finance professionals through a structured online questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 was used to test the proposed research model. Findings : The results indicated that FinTech ease, government support, and AI impact all had a significant positive effect on trust, and that FinTech ease, government support, AI impact, and trust had a significant positive effect on ESG value, with FinTech ease showing the strongest total impact. Practical Implications : The study offered actionable recommendations for FinTech companies, policymakers, and ESG investment platforms to strengthen digital investment ecosystems, improve transparency, foster investor confidence, and encourage broader sustainable-investing adoption in emerging markets. Originality/Value : The study was among the first to integrate the technology acceptance model and stakeholder theory into a single framework explaining how technological ease, institutional support, and AI-enabled decision support jointly shaped ESG value through investor trust, using empirical evidence from a fast-growing digital financial market that had been largely overlooked in prior sustainable-finance research.