We have designed Stein-type (Stein, 1945 Stein, C. (1945). A Two Sample Test for a Linear Hypothesis Whose Power Is Independent of the Variance, Annals of Mathematical Statistics 16: 243–258. [Crossref] [Google Scholar] , Annals of Mathematical Statistics) two-stage, modified two-stage (Mukhopadhyay and Duggan, 1997 Mukhopadhyay, N. and Duggan, W. T. (1997). Can a Two-Stage Procedure Enjoy Second Order Properties? Sankhya, Series A 59: 435–448. [Google Scholar] , Sankhya, Series A), and purely sequential strategies (Chow and Robbins, 1965 Chow, Y. S. and Robbins, H. (1965). On the Asymptotic Theory of Fixed Width Sequential Confidence Intervals for the Mean, Annals of Mathematical Statistics 36: 457–462. [Crossref] [Google Scholar] , Annals of Mathematical Statistics) to estimate an unknown location parameter of a negative exponential distribution having an unknown scale parameter under a newly defined and modified Linex loss function. We aim at controlling the associated risk function per unit cost by bounding it from above with a fixed preassigned positive number, ω, and we emphasize both asymptotic first-order and asymptotic second-order properties for the modified two-stage and purely sequential estimation strategies. In developing asymptotic second-order properties for the modified two-stage methodology, we have heavily relied upon basic ideas rooted in Mukhopadhyay and Duggan ( 1997 Mukhopadhyay, N. and Duggan, W. T. (1997). Can a Two-Stage Procedure Enjoy Second Order Properties? Sankhya, Series A 59: 435–448. [Google Scholar] ). In developing asymptotic second-order properties for the purely sequential methodology, however, we have heavily relied upon nonlinear renewal theory (Lai and Siegmund, 1977 Lai, T. L. and Siegmund, D. (1977). A Nonlinear Renewal Theory with Applications to Sequential Analysis I, Annals of Statistics 5: 946–954. [Crossref], [Web of Science ®] [Google Scholar] , 1979 Lai, T. L. and Siegmund, D. (1979). A Nonlinear Renewal Theory with Applications to Sequential Analysis II, Annals of Statistics 7: 60–76. [Crossref], [Web of Science ®] [Google Scholar] , Annals of Statistics; Woodroofe, 1977 Woodroofe, M. (1977). Second Order Approximation for Sequential Point and Interval Estimation, Annals of Statistics 5: 984–995. [Crossref], [Web of Science ®] [Google Scholar] , Annals of Statistics). Then, we take to extensive data analysis carried out via computer simulations when requisite sample sizes range from small to moderate to large. We find that the Stein-type two-stage estimation methodology oversamples significantly and yet the achieved risk is not close to preset goal ω. On the other hand, both modified two-stage and purely sequential estimation strategies perform remarkably well. We have validated their main theoretical first-order and second-order properties through simulated data. The latter methodologies have been illustrated and implemented using two real data sets from health studies, namely, infant mortality data and bone marrow data.