Purpose: In the era of new technological revolution, seeking to survive and guarantee business sustainability in their digital internationalization, enterprises choose to become environmentally oriented. The need for new green business models has become evident in recent years, and enterprises offer green services in creative and eco-friendly ways. However, does the display of a green label on hotels' websites really promote the eco-conscious tourists' online booking intention? This study aims to examine the impact of the perceived label on the online sustainable hotel booking intention of the eco-conscious tourists, using the foundations of signal theory.Design/methodology/approach: This study adopted a structural equation model to integrate several constructs with a sample of 349 validated responses.Findings: The empirical results highlight, the importance of the green label perception on the eco-conscious tourists' booking intention of online sustainable hotel and the role that green trust and green perceived risk play as a mediating variable between the perception of the exposed label and the booking intention. Indeed, when booking a sustainable hotel online, the tourists may be sensitive to the exposure of a green label. Therefore, this signal decreases the perceived risk of unsustainability and ultimately increases the trust in hotel's sustainability.Research limitations/implications: The first limitation is related to the sample employed in this study. Given that most of the participants were residents of France, the results of this study may not be generalized to the entire population. Secondly, a range of other factors can affect the eco-conscious tourists' intentions to book online a hotel with green label, such as their attitude, social media influence, tourists' satisfaction, etc. Indeed, other variables and/or signals could be adopted to study online booking intention in the pandemic era.Practical implications: In light of these results, theoretical and managerial implications are discussed. The findings make an important contribution to SMEs sustainability and internationalization by exploring new ties. This study considers how SMEs and specifically hotels start following green practices (e.g. adoption of an eco-label) relevant to their international environment where they operate and in response to global pressures. SMEs can survive better in the highly competitive global environment where they need to employ more green practices, however, managers should consider how green trust and green perceived risk can affect customer behavior. It also adds to the existing literature by dealing with customer perceptions about the green label of sustainable hotels and its subsequent effect on booking intention.Originality/value: This study had shown the importance of the display of green label on the eco-conscious tourist's online booking intention.

Purpose: Despite the growing interest regarding companies' sustainability, its social dimension has mostly been neglected by academics and practitioners. Consequently, this study aims to address this issue by investigating if the adoption of human resource (HR) analytics can positively influence the impact of social sustainable operations practices (SSOP) on employees' motivation and engagement and the effect of these lasts on organizational retention.Design/methodology/approach: Data were collected through online questionnaires addressed to 281 HR managers of heterogeneous companies from Europe and analyzed through a structural equation modeling (SEM) technique.Findings: The findings confirmed the positive effect of SSOP on employees’ motivation and engagement, and of these last on employees’ retention. Furthermore, they confirmed that the usage of HR analytics positively moderates the relationship between SSOP and employees’ motivation and engagement.Originality/value: This study contributes to both sustainable operations management and HR management literature streams. First, it adopts a multidisciplinary perspective which also considers evidence from HR management literature, allowing the authors to concentrate on the social dimension of sustainability. Second, it provided further insight regarding the adoption of a data-driven approach in relation to social sustainable operations management. Finally, it contributes to HR analytics-related literature by demonstrating its impact also on organizational aspects that are not directly controlled by the HR department.

Purpose: The purpose of this paper is to understand why people shop at small retailers in their community. The authors investigate the influence of consumers’ civic commitment, measured at behavioural and perceptual levels, on small-retailer patronage (SRP). Design/methodology/approach: Data from 984 respondents represent four French cities that host common town-centre shopping streets and large out-of-town retail parks. A structural equation model applied to the theoretical framework tests the relationships between civic behavioural commitment (CBC), civic perceptual commitment (CPC) and declared SRP. Findings: The more an individual consumer exhibits civic behavioural commitment (CBC) to his/her community, the greater his/her small-retailer patronage (SRP). Furthermore, consumers who express strong civic perceptual commitment (CPC) prefer to patronise small retailers. Results show that CPC has a stronger impact on SRP than CBC does. Practical implications: If the CPC has stronger effects on SRP than CBC does, town managers can catch people’s attention by communicating civic commitment to enhance CPC. Solidarity could be developed through large-scale social projects to send a strong signal to consumers regarding retailers’ commitment in the community. Finally, the study highlights the role businesses, retailers and consumers play in building communities. Partnerships across all local stakeholders should be built. Originality/value: This paper is the first to define civic behavioural commitment within consumers’ life place based on social capital theory. Moreover, it offers a new framework for understanding perception of commitment within a community, and its impact on SRP. This measurement scale allows more efficient capturing of civic commitment to communities.

This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innovative organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication. JEL Codes: M37, M15, M14

Purpose: Leveraging upper echelons theory, the authors explored how digital marketing capabilities (DMCs) of emerging market small and medium-sized enterprises (EM-SMEs) help develop international marketing agility (IMA), which mediates international market performance (IMP). We also tested the moderating effect of marketing experience and prior international experience of the top management team (TMT). Design/methodology/approach: The present study employed a primary survey of Indian SMEs, collecting data from 225 chief executive officers (CEOs) of SMEs and their corresponding human resource departments. SmartPLS was then used to test the moderated mediation model and the corresponding hypothesis. Findings: Findings from the Indian context suggest that EM-SMEs’ DMCs increase their IMA, which in turn enhances their IMP as they try to adapt to changing customer demand and competition in international markets. Furthermore, prior international experience and marketing experience of the upper echelon enhance their intention and ability to develop stronger DMC, which results in favorable IMP via IMA. Research limitations/implications: The study has significant implications for the success of firms’ DMCs. Findings imply that such abilities can be developed if the upper echelon has a marketing background and international experience. Furthermore, DMCs can enhance firms’ IMP. Practical implications: Our findings increase TMT awareness of how senior executives’ marketing experience can enhance digital marketing abilities and influence their firms’ IMP by enhancing IMA. Originality/value: The study provides novel insights into the role of DMCs of SMEs in enhancing the IMP of firms by exploring the role of IMA as a mediator and upper echelon attributes as moderators.