Project management challenges are mainly sociotechnical. This paper proposes a be-haviorist sociotechnical approach, an integrative framework combining Actor-Network Theory, artificial intelligence, and reflective practice to enhance project management performance. We alert to some current pitfalls in project management and intend to produce actionable value for practitioners and researchers rendering project management more effective. In fact, this paper argues that project management should be understood as the management of a temporary sociotechnical network, where continuous learning, AI-mediated support, and actor-network dynamics are more decisive than traditional planning and control mechanisms.