Globally, China has the largest scale of kelp cultivation and production operations. However, its kelp aquaculture industry is suffering from declining germplasm diversity, degradation of agronomic traits, the presence of polluted environments, changing ocean conditions and increasing anthropological interference. This review covers two of the most commercially important kelp species in China, viz. Saccharina japonica and Undaria pinnatifida. It summarizes the history of their cultivation, production, economic and ecological benefits, their breeding programmes (e.g. inter‐ and intra‐specific hybridization and marker‐assisted selection) and efforts towards population genetic diversity and conservation. The article focuses on three significant challenges, for example genetic cross‐contamination between the wild and farmed kelp populations, ocean warming and ocean acidification. Accordingly, we outline the steps required to provide several intervention measures, for example (i) collection and preservation of wild and cultivated kelp germplasm; (ii) selection of suitable cultivation sites under changing environmental conditions; (iii) developing stress‐resistant cultivars; and finally, (iv) adoption of innovative cultivation models. The review concludes with genome‐based, designs for molecular breeding and calls for the establishment of an East Asian Kelp Consortium (EAKC). Collectively, the Chinese kelp industry could provide beneficial goods and services, for example bioenergy to fine chemicals and environmental benefits, such as carbon capture, pH amelioration and provision of habitat for many other marine species of commercial value. The strategies proposed in this article thus have the potential to not only improve but also reinvigorate the kelp industry in China and nearby Japan and Korea, in the context of both environmental health and economic benefits.

Breeding has played an important role in the mariculture and industrialization of kelp in China. However, the current kelp breeding systems in China have encountered some problems relating to germplasm diversity, management, technological innovations, and regional co‐operation. This review summarizes the main challenges, such as top‐down and fragmented management of germplasm libraries, as well as private industry breeding without government regulations, inter‐cultivar accidental admixing and genetic erosion, loss of heterozygosity due to repeated selection and self‐crossing. We outline multiple potential approaches to breed cultivars with improved qualitative/quantitative traits which can be subjected to changing environments, for example: (i) establishing a national germplasm repository to enhance integrative collection and preservation of kelp resources; (ii) planning and implementing kelp breeding programmes according to strategic priorities and goal‐orientations; (iii) optimizing a hybridization‐based breeding pipeline to produce robust cultivars through the introgression of novel alleles and thus the expression of hybrid vigour; (iv) enriching the high‐quality annotated reference genomes and functional analysis of trait‐associated markers/loci to develop DNA‐based breeding technologies; (v) developing new priming‐based (e.g., thermal and disease resistance) bio‐engineering breeding strategies to meet future unpredictable climate change; and (vi) breeding towards an ecological kelp‐microbiome interaction‐based technique to produce cultivars with enhanced performance and adaptability to environmental scenarios. Collectively, the lessons learned from kelp breeding in China and the solutions proposed here may not only potentially improve or re‐invigorate the Chinese kelp industry, but will also assist other developing countries in taking corrective actions to develop a sustainable future kelp farming industry.