Vera Teixeira Vale has a Ph.D. in Management with specialization in Marketing and Strategy from the Faculty of Economics and Management, University of Porto, an M.Sc. in Marketing from Oporto Catholic University, an M.BA. in Commercial Operations Management from Oporto Catholic University, and a degree in Public Relations from the Maia Superior Institute. She is an Assistant Professor at the University of Aveiro (DEGEIT). She lectures in undergraduate and graduate courses in Management, Marketing, Marketing Research, and Consumer Behaviour. At present, she is a researcher affiliated with GOVCOPP and an invited researcher at CEOS.PP. Her research topics are consumer behavior, consumer psychology, anti-consumption, anti-branding, and sustainable and responsible consumption. Her teaching interests are consumer behavior, marketing research, and marketing management.