Incubation centres are gaining significant prominence as they play a crucial role in providing supportive environment and encouraging entrepreneurship among students. Considering its importance, the study is intended to offer a thorough knowledge of incubators’ role in promoting entrepreneurship growth using data acquired from Dakshina Kannada Management Institutes. It also intends to investigate the efficacy and success of incubators using a variety of metrics. This study is based on the mixed-method approach, where specifically the concurrent qual-quant approach is adopted. An in-depth interview was undertaken, and a structured questionnaire was formulated to collect the data from final year Masters’ students from the Management Institutes. Qualitative analysis was narrated and quantitative analysis was carried out using SPSS 26 and AMOS 23, with descriptive statistics, t-test, regression analysis, and SEM which were utilized to evaluate the association between variables. The study has highlighted the importance of reputation and credibility of the incubation centre, along with the significance of building a strong network as integral factors for learning from it. Overall, the study has found that students’ perception of education collaboration, and policy regulatory framework pertaining to incubation centres highly impacted the effectiveness of the incubation centre, which further enhances its success. This study helps to handle challenges for young entrepreneurs through proper direction and support, by refining their business ideas and collaborations with local and regional businesses to create a healthy entrepreneurship environment by fostering the integration between government bodies, financial institutions, and venture capitalists with the entrepreneurs and key stakeholders. As an exceptional highlight than other studies, this study focused on assessing the impact of awareness, perception, education and collaboration, policy and regulatory frameworks, and challenges on the effectiveness of incubators, and success of incubation centre. This has provided the answers to more comprehensive questions pertaining to incubation centre using mixed method approach. The combination of qualitative and quantitative results has identified novel findings which urges the incubation centres to identify the startups with high growth potential where the major challenges lie in convincing the students to implement their own business ideas.

COVID-19 rampant has impacted almost all sections of society, and the repercussions were mostly negative experiences for people and have resulted by way of disruption in their daily routines. Academics is one such vital section that has suffered directly because of the inaccessibility of a comfortable educational procedure. Due to a shift in the form of education, most of the student community failed to obtain routine and regular education as the government entirely shuttered educational facilities to limit the spread of disease. In this light, this research attempted to examine the amount of academic stress experienced by students during the COVID-19 Pandemic and the strategies they have adopted to cope with this unheard type of uncertain situation. The findings of the study indicated substantial variations in Academic Stress, Exam Anxiety, and Coping Strategies across various demographic characteristics of the respondents. Another significant finding is that students from poor socio-economic backgrounds and those seeking post-graduate courses are more stressed. As an inference, it is also opined that to mitigate the impact of the COVID-19 crisis on student performance and psychological well-being, special focus, or techniques for accommodating exam environments by the student should be implemented. To minimize stress, the study also proposed efficient coping techniques to lower the amount of stress in various academic tasks.

Trust is a fundamental element in financial interactions, particularly in the advisory sector, influencing investment decisions and overall client satisfaction. This study aims to explore the impact of trust-building strategies on investment decisions through the financial advisor-client relationship. The research employs a structured questionnaire to gather data on trust-building strategies, the advisor-client relationship, and investment decisions. The study found that trust-building strategies, such as transparency and competence demonstration, positively influenced investor decisions. Specifically, 78% of investors reported increased confidence in their investment choices after engaging with advisors who prioritized transparency and expertise. Moreover, 85% of investors indicated a preference for advisors who demonstrated reliability and ethical conduct, leading to a stronger advisor-client relationship. The findings underscore the importance of trust in financial advisory services and suggest that enhancing trust through transparent practices can lead to more informed and collaborative decision-making processes. The study emphasizes the evolving nature of investment decision-making and proposes integrating technological innovations like AI and robo-advisors. The study provides valuable insights for financial institutions to invest in advisor training and guidance, benefiting all stakeholders involved.

Purpose: In the evolving digital landscape, customers connect with the diversified digital marketing platforms, posing both obstacles and opportunities to consumers. In response to the changing landscape of social media and technical advances within the fashion business, the study aims to investigate the role of virtual fitting rooms in influencing consumer behaviour and purchase intentions through social media, with respect to fashion products.Design/methodology/approach: The study used a combination of primary and secondary data, relying on secondary sources to identify research gaps and construct the conceptual framework and a survey-based approach enabled the collection of 352 responses from metropolitan cities of India like Bangalore, Chennai, Kolkata and New Delhi using snowball sampling for studying research variables. The hypothetical relationships were tested using various statistical techniques such as multiple regression analysis, measurement model assessment using confirmatory factor analysis and structural equation modeling (SEM).Findings: The present study connects the dots between social media, virtual fitting rooms, engagement characteristics, buying intentions and consumer purchasing behaviour by manifesting a positive association with engagement metrics that correspond to the current user-behaviour pattern. As per results, virtual fitting rooms are significantly associated with effectiveness of social media. Moreover, social media as a mediator significantly amplifies the impact of virtual fitting rooms on the intents and behaviour of consumers while making purchases.Originality/value: Research spotlights the novel findings (i.e. interactive, visual, personalized shopping moments and social capabilities features) of social media in enhancing the interaction with virtual fitting rooms, which shapes the fashion purchasing decisions.