From entertainment to medicine and engineering, artificial intelligence (AI) is now being used in a wide range of fields, yet the extent to which AI can be effectively applied to the creative arts remains to be seen. In this research, a neural algorithm of artistic style was used to generate six AI paintings and these were compared with six paintings on the same theme by an amateur painter. Two sets of paintings were compared by 380 participants, 70 percent of whom had previous painting experience. Results indicate that color and line are the key elements of aesthetic appreciation. Additionally, the style transfer had a marked effect on the viewer when there was a close correspondence between the painting and the style transfer but not when there was little correspondence, indicating that AI is of limited effectiveness in modifying an existing style. Although the use of neural networks simulating human learning has come a long way in narrowing the gap between paintings produced by AI and those produced in the traditional fashion, there remains a fundamental difference in terms of aesthetic appreciation since paintings generated by AI are based on technology, while those produced by humans are based on emotion.

Antique relics represent a part of the rich history and cultural heritage of a nation, region, or country, and serve as great inspiration for the creation of unique cultural and artistic products. This article explores the meaning of the transition from “ritual cultural features” to “modern product forms”. By elucidating the rituals (connotation) and forms (denotation) of these cultural characteristics, this article attempts to illustrate how to transform these characteristics into modern products that are tailored to meet the needs of contemporary consumer markets. The specific objects chosen for this study are the “ritual vessels” used in various ceremonial activities in ancient China. Specifically, this study discusses the form of the “ritual vessels”, the meaning of their cultural significance, and their use scenarios. Lastly, this article introduces a cultural product design model based on the relationship between “form” and “ritual”, which seeks to offer a valuable reference for designers of cultural and creative products in the design of modern products that adhere to the continuation of cultural attributes. Moreover, we hope this article will also serve as an inspiration for how designers can use their creative thinking to discover traditional cultures’ advantages.

Taiwan’s indigenous communities have an abundance of unique cultures. Their service industries with local and foreign cultures have opened up distinct opportunities for sustainable development. Despite the enormous potential of aboriginal communities, particular attention should be given to ecology and sustainability. The traditional emphasis on craftsmanship and design is shifting to a new focus on the service industries and experimental design, which is not limited to the design of tangible products. Design concepts are now being applied to service industries that span several fields and are also being used to come up with systematic solutions for real-life problems. However, in the service industry, design experience must be used when introducing design concepts. The problem is how to shift from “High-tech” to “High-touch”, for the aborigines are used to designing products at the usability level. This research proposes a model of experience design for use in aboriginal culture revitalization. Three different cases show how to apply the framework from experience design to local revitalization. Results show that the model can integrate the principles of sustainability into service industries and that it needs to be verified in future studies.

This study explores how audiences responded to perceiving and distinguishing the paintings created by AI or human artists. The stimuli were six paintings which were completed by AI and human artists. A total of 750 subjects participated to identify which ones were completed by human artists or by AI. Results revealed that most participants could correctly distinguish between paintings made by AI or human artists and that accuracy was higher for those who used “intuition” as the criterion for judgment. The participants preferred the paintings created by human artists. Furthermore, there were big differences in the perception of the denotation and connotation of paintings between audiences of different backgrounds. The reasons for this will be analyzed in subsequent research.

The purpose of this research is to: (1) clarify the scope and connotation of the OPOP (One Product/Project/Performance, One Paper) model comprehensively; (2) show its application in design and creative teaching; (3) introduce this model to more people. First, the author reviews the design doctoral education system and its shortcomings and analyzes the similarities and differences between “Ph.D. of Design” and “Master of Design”; second, the researcher discusses the DIKW (Data, Information, Knowledge, Wisdom) pyramid, cognition and communication theory separately. The author also interviewed the two teachers who created the OPOP model to clarify its core meaning and goals. Finally, the author invited students who participated in an OPOP forum to fill out a questionnaire in order to analyze and understand their responses and suggestions. The OPOP model allows participants to realize that “creativity” and “interpretation” are equally important and to gradually learn to use academic papers to transform personal “tips” and “experience” into “knowledge” that can be imparted. The author hopes that the OPOP model and the general frameworks mentioned in this study can inspire all readers, enabling them to continuously explore the connotation and further possibilities of OPOP in light of the actual situation.

Employing cultural ergonomics concepts to product innovation for cultural education and sustainable development is the target of this study. Atayal culture is famous for its weaving craft and art. The Atayal tribe of Taiwanese aborigines weave on the Atayal loom. Traditional culture is disappearing rapidly due to colonial history and modernization. The Atayal people consider the weaving loom a cultural object when used as a weaving device. This study attempts to transform the ancient Atayal loom into a teaching device and extend Atayal weaving from execution in daily living to cultural experience and cultural heritage development. This study first explores and identifies the meaning of cultural objects and extracts their cultural features. Then, employing cultural ergonomics, a weaving box is redesigned from an ancient part of the loom into a modern weaving box. Finally, the new weaving device is evaluated and discussed. This case study examines a paradigm of how designers interact with cultural heritage and transform cultural objects into new instructional aids. Through cultural product design, it provides an intertwined experience in theoretical and practical approaches to accomplishing the development of cultural sustainability.