Despite the intense level of attention directed towards obesity, there has been limited success in addressing the rising rates of this public health phenomenon. This paper argues that current approaches to obesity fail to consider concepts of embodiment, and in particular, that gendered and class‐based experiences of embodiment are ignored in health promotion practices and policies. Drawing on Bourdieu's concept ofhabitus, this ethnographic study sought to locate obesity within the biographies and everyday experiences of two groups of women from differing socio‐economic settings. Rather than identify with the clinical category of obesity, these women constructed identities that were refracted through a gendered and classedhabitus, and in particular, through their role as mothers. Food provision and practices were central to constructs of mothering, and these relational identities were at odds with the promotion of individual behavioural changes. Moreover, these women's daily lives were shaped by different class‐based aspects ofhabitus, such as employment. In demonstrating the ways in which obesity is enmeshed in participants’ taken‐for‐granted, everyday practices, we problematise the universality of health‐promotion messages and highlight the integral role that the critical theory ofhabitushas in understanding the embodiment of obesity.

Mothers are expected to monitor their children’s dietary intakes and physical activities and are blamed for over feeding their children if they are obese. Women are also urged to manage their own weight in preparation for conception and during pregnancy in order to reduce complications associated with maternal obesity at childbirth. Through a theoretical lens of maternal blame, we argue that Australian media representations of scientific studies of the fetal overnutrition hypothesis extend behavioural maternal blame to the interiority of women’s bodies. Women’s intrauterine environments are positioned in the media as central to the intergenerational transmission of obesity, with women portrayed as responsible for passing obesity on to their children (and grandchildren) via biology and ill-informed ‘lifestyle choices’. Linking in with historical and contemporary discourses of maternal bodies and individual responsibility, the implications of the ‘double damage’ caused by women entails a concerning return to essentialism in which women’s bodies are being largely blamed for producing and reproducing obesity across generations.

It is commonly held that men delay help seeking because they are ignorant about and disinterested in their health. However, this discussion has not been informed by men's lay perspectives, which have remained almost entirely absent from scholarship relating to men's help seeking practices.

This paper examines how contemporary understandings of 'health' and 'care' are engaged with and practiced by women with disordered eating. Based on findings from an Australian study investigating why people with disordered eating are reluctant to engage with treatment services (March 2012 to March 2015), we demonstrate how young women use elements of a 'health habitus' and 'care' to rationalise and justify their practices. Moving beyond Foucauldian theories of self-discipline and individual responsibility we argue that Bourdieu's concept of habitus and ethnographic concepts of care provide a deeper understanding of the ways in which people with disordered eating embody health practices as a form of care and distinction. We demonstrate how eating and bodily practices that entail 'natural', medical and ethical concerns (in particular, the new food regime known as orthorexia) are successfully incorporated into participants' eating disorder repertoires and embodied as a logic of care. Understanding how categories of health and care are tinkered with and practiced by people with disordered eating has important implications for health professionals, family members and peers engaging with and identifying people at all stages of help-seeking.