This research extends the technology acceptance model with apparel design attributes and examines factors influencing consumers’ attitudes and purchase intentions of smart clothing, specifically, solar-powered clothing. A random sample of college students and faculty (N = 720) participated in this study. Results from structural equation modeling reveal that perceived usefulness is the strongest predictor of attitude and purchase intention. Perceived compatibility is the strongest predictor of perceived usefulness, and along with perceived comfort, it determines perceptions of usefulness, ease of use, and performance risk. Perceived performance risk, aesthetic attributes, and environmental concern are significant predictors of attitude. This research validates the technology acceptance model in explaining new technology adoption in clothing and confirms the importance of multiple dimensions of smart clothing. Retailers can emphasize the shift from a technical concern to a user-centered one by highlighting utilitarian aspects of clothing and providing compatible and aesthetically appealing design features that interconnects functionality, expressiveness, and aesthetics (FEA) consumer needs.

Purpose: The purpose of this study is to explore the influence of consumption values and the moderating role of consumer innovativeness for intentions to purchase convergence home robots. Design/methodology/approach: The data were collected from 506 participants in South Korea, where convergence home robots with a combination of multiple functions have rapidly penetrated the marketplace. A hierarchical moderated regression model was employed in order to analyze the data. Findings: The results show that functional, epistemic, and emotional values are important factors affecting intentions to purchase convergence home robots. In addition, consumers' innovativeness shows a moderating effect on the relationship between emotional value and purchase intentions. This result showed that the effect of emotional value has a greater influence on purchase intentions for the high consumer innovativeness group than for the low consumer innovativeness group. Practical implications: Marketers should focus not only on functional value, but also on the hedonic value represented by the emotional value, as well as the epistemic value that convergence home robots provide, especially to innovative consumers in the marketplace. Consumer innovativeness is a useful variable to divide value-based segments in convergence products. Originality/value: As technology continues to evolve at a rapid pace, the convergence of technology has shifted people's lifestyles. However, it was not until a few years ago that convergence products were investigated. It is necessary for researchers to understand the factors influencing intentions to purchase convergence products, as well as the consumption value and consumer innovativeness that consumers place on these products in order to accurately direct marketing efforts. This paper contributes to that understanding.

Purpose: – The purpose of this paper is to understand Eco-Apparel consumption behavior in consumers who care about the environment.Design/methodology/approach: – A snowball sampling technique was used to recruit 16 participants for in-depth interviews.Findings: – Two attitude-behavior gaps existed: the gap between environmental attitude and Eco-Apparel purchasing behavior; and the gap between Eco-Apparel attitude and Eco-Apparel purchasing behavior. There were two connections: product and emotional benefits leaded to Eco-Apparel purchasing behavior; and personal cost benefits, emotional benefits, and economic considerations leaded to Eco-Apparel using and disposing behavior. These gaps and connections suggested participants have certain standards regarding Eco-Apparel consumption. First, the standard of purchasing Eco-Apparel was the same as regular apparel. Second, participants did not want to expend much effort. Third, for some participants, emotional benefits (e.g. fun, good feeling, satisfaction) were important.Research limitations/implications: – The small sample size and the snowball sampling technique limit generalization of the study’s findings.Practical implications: – These findings might be of interest to apparel manufacturers and retailers who want to re-enforce consumers’ positive attitudes leading to actual purchase and consumption behaviors.Originality/value: – The current study for the first time examines the attitude-behavior gaps, proposes reasons behind these gaps, as well as connections between benefits and Eco-Apparel usage and disposal behaviors. In addition, the proposed framework is the first attempt to illustrate the relationships among gaps, connections, and consumption standards.