Tüketicinin satın alma davranışını etkileyen birçok faktör bulunsa da şüphe yok ki bunlardan en önemlilerinden biri pazarlama karması unsurlarından biri olan fiyattır. Dolayısıyla tüketicilerin satın alma niyetinde oldukları ürün veya hizmetlerin fiyatları ve bu fiyatları nasıl algıladıklarının; satın alma davranışlarının üzerinde ciddi bir etkisi bulunmaktadır. Tüketicinin fiyatı nasıl algıladığı ve bu süreç doğrultusunda satın alma niyetinin nasıl bir oluşum veya değişim gösterdiğini bilmek pazarlamacılara birçok yönden avantaj sağlayacaktır. Ülkemizde konu ile ilgili çalışmaların kısıtlılığı ve perakende sektörünün lokomotifi sayılabilecek indirim marketleri üzerinde konu ile ilgili yapılmış bir çalışmaya rastlanamaması nedeniyle, bu araştırmanın amacı indirim marketlerinde tüketicinin fiyat algılamasının satın alma niyeti üzerindeki etkisi ve bu etkinin yönünün ortaya konulmasıdır. Bu kapsamda üç farklı indirim marketi araştırmaya konu edilmiş ve bu marketlerden alışveriş yapan 400 tüketici üzerinde anket uygulanmıştır.

Internet addiction is one of the most important drivers of online shopping addiction. During Covid-19 pandemic people had to spend more time in their homes and had to use internet more than before to do their tasks. One of the tasks that should be performed on internet is shopping. On the other hand, it’s obvious that Covid-19 pandemic has negative outcomes in terms of economy and psychology. One of the negative outcomes of pandemic is anxiety. In this study, the moderator role of Covid-19 anxiety on the relationship between internet addiction and online shopping addiction is examined. Although several studies are conducted during pandemic about the effects of pandemic this topic is not investigated. In this regard, this study is unique and suppose to add value to the related literature. The results of the analysis show that online shopping addiction consisted of three factors. Among those factors, the moderator role of Covid-19 anxiety was supported only for the negative effect factor. In other words, Covid-19 anxiety has moderating effect on the relationship between internet addiction and negative effect dimension of online shopping addiction. Finally, some suggestions were provided for the online shopping firms depending on the findings of the study.

Corporate social responsibility (CSR) serves as a self-regulation mechanism for businesses and a framework for consumers to evaluate companies. Carroll's (1991) CSR pyramid categorises these responsibilities, which can differ depending on cultural and economic contexts. This study examines Corporate Social Responsibility (CSR) in the context of Carroll's pyramid from the perspective of Turkish consumers, based on expert interviews analysed using the “Pythagorean Fuzzy Entropy” method. The results reveal that Turkish consumers prioritise businesses' “economic” responsibilities the most, followed by “philanthropic” responsibilities. “Ethical” responsibilities are ranked slightly lower, with “legal” responsibilities considered the least important in this context.

In the context of Turkey’s rapidly expanding logistics sector, aligning higher education outcomes with labor market needs has become increasingly critical. This study develops an enhanced Business, Logistics, and Management (BLM) framework to identify the competencies required of entry-level logistics professionals in Turkey. Utilizing this framework, the study evaluates the perceived importance of these competencies from the perspective of industry managers while simultaneously assessing the actual performance levels of entry-level professionals in practice. Empirical data were gathered from logistics and supply chain managers via a survey to conduct an Importance-Performance Matrix (IPM) analysis. By mapping the perceived importance of competencies against actual performance levels, the matrix identifies specific strengths and critical areas for improvement. The results show that 79 out of the 81 competencies in the enhanced framework are considered essential by industry leaders. In addition, for 10% of these competencies, the performance of entry-level logistics professionals falls below the importance assigned, highlighting them as critical areas for urgent improvement.