Dr. Ghinwa Ghamloush is a marketing lecturer at the University of Professional Studies, Accra (UPSA), and the founder of KKONSULT, a consultancy specialising in marketing and customer service. Based in Accra, Ghana, she combines academic teaching with practical industry experience to explore how consumers think, make decisions, and build relationships with brands.
Her research interests include consumer behaviour, services marketing, influencer marketing, artificial intelligence in personalised advertising, and sustainability marketing, with a particular focus on Ghana and emerging markets. She is interested in the relationships between customer engagement, trust, brand loyalty, and purchase intention, as well as the balance between advertising personalisation and consumer privacy.
Through her teaching, research, and consultancy, Dr. Ghamloush seeks to connect academic knowledge with business practice, generating insights that support more effective, ethical, and customer-centred marketing. Her work is guided by a belief that learning should be continuous, collaborative, and meaningful.
Dr. Ghinwa Ghamloush is a marketing lecturer at the University of Professional Studies, Accra (UPSA), and the founder of KKONSULT, a consultancy specialising in marketing and customer service. Based in Accra, Ghana, she combines academic teaching with practical industry experience to explore how consumers think, make decisions, and build relationships with brands.
Her research interests include consumer behaviour, services marketing, influencer marketing, artificial intelligence in personalised advertising, and sustainability marketing, with a particular focus on Ghana and emerging markets. She is interested in the relationships between customer engagement, trust, brand loyalty, and purchase intention, as well as the balance between advertising personalisation and consumer privacy.
Through her teaching, research, and consultancy, Dr. Ghamloush seeks to connect academic knowledge with business practice, generating insights that support more effective, ethical, and customer-centred marketing. Her work is guided by a belief that learning should be continuous, collaborative, and meaningful.