Mustapha Iddrisu

Dr. Mustapha Iddrisu

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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19 May 2021 in International Journal of Emerging Markets
Verified
Journal Article
Closed access
MMMahmoud Abdulai Mahmoud
Mahmoud Abdulai Mahmoud
TMTracy Nana Ebaskwa Mallen-Ntiador
Tracy Nana Ebaskwa Mallen-Ntiador
DADominic Andoh
Dominic Andoh
MIMustapha Iddrisu
Mustapha Iddrisu
AKAdelaide Naa Amerley Kastner
Adelaide Naa Amerley Kastner
Purpose: The purpose of this study is to test consumer xenocentric tendencies on foreign goods purchase intention and to examine the mediating role of cultural openness on the relationship.Design/methodology/approach: A total number of 204 respondents participated in the study. Web-based sampling technique was employed to select a cross-section of consumers. Structural equation modelling technique of AMOS 21 version was used to test the nature of relationships in the research hypotheses.Findings: The results suggest that except country image and interpersonal influence, all other constructs had a positive significant relationship with the intention to purchase. Country of origin, self-confidence and self-esteem had impact on consumer intention to purchase foreign products, though exposure of consumers to other cultures did not endear them to the products of those foreign markets.Practical implications: From a managerial perspective, management awareness of xenocentrism tendencies is the surest way to make prudent decisions with respect to stocking and distributing foreign and local products or services.Originality/value: The current study brings newness to the phenomenon as it tests consumer xenocentric (C-XEN) constructs in an emerging economy, and cultural openness as a mediating variable.

9 November 2020 in International Journal of Marketing Studies
Verified
Journal Article
Open access
PDF file
MIMustapha Iddrisu
Mustapha Iddrisu
AAAkolaa Andrews Adugudaa
Akolaa Andrews Adugudaa
AMAlbert Martins
Albert Martins
The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the form of text advertisements through the internet. This study is aimed at finding out the receiving and action-oriented attitudes of the youth towards mobile marketing, particularly the rate at which the youth use mobile marketing to determine the propensity to be influenced in their actions. The study also investigated the factors affecting consumer attitudes and their relationship with mobile marketing. The study employed descriptive and exploratory research methodology design and the data were collected using a structured questionnaire. Four hundred (400) questionnaires were administered to young people between the ages of 18 and 35 years in Accra and Three hundred and fifty 350 were used. We found a high rate of youth’s preference for mobile marketing messages and a relationship between youth attitude and mobile marketing messages and/or the youth’s attitude being influenced by mobile marketing messages. Finally, it revealed that there is a relationship between the youth’s receiving and action-oriented attitude and consumer factors that influence the use of mobile marketing.

23 March 2026 in Sustainability
Verified
Journal Article
Open access
PDF file
Esi ElliotEsi Elliot
Esi Elliot
Dr. Opare-Djan NanaDr. Opare-Djan Nana
Dr. Opare-Djan Nana
MIMustapha Iddrisu
Mustapha Iddrisu
Illegal artisanal and small-scale mining (galamsey) and climate stress jointly degrade ecosystems and livelihoods in Ghana. This paper demonstrates how community-driven governance can realign incentives toward environmental stewardship and inclusive livelihoods. Using an explanatory sequential mixed-methods design—quantitative difference-in-differences followed by qualitative case analysis and Participatory Action Research—we evaluate a structured program combining vocational training, financial literacy, environmental stewardship, and governance alignment. We operationalize Environmental, Social, and Governance (ESG) outcomes via transparent composite indices and triangulate survey, administrative, and focus group evidence. The study identifies conditions under which alternative livelihoods reduce participation in illegal mining, strengthen women’s economic agency, and improve adoption of climate-smart practices. Implications include practical guidance for program design (community delivery, matched incentives, oversight), policy (local climate finance and accountability mechanisms), and research (scalable indicators and rigorous impact evaluation in resource-dependent communities).


5 August 2026 in Cogent Business & Management
Verified
Journal Article
Open access
MIMustapha Iddrisu
Mustapha Iddrisu
KPKodjie Kwasi Peter
Kodjie Kwasi Peter
AAAndrew Adugudaa Akolaa
Andrew Adugudaa Akolaa
MHMohammed Yussif Hardi
Mohammed Yussif Hardi
The volatile business landscape has exposed everyone to potential risks and no sector is exempted from these issues. Hence, companies continue to examine and execute tactics that may foster the dev...

3 September 2026 in Preprints.org
Verified
Preprint
Open access
PDF file
KIKhiddir Iddris
Khiddir Iddris
MIMustapha Iddrisu
Mustapha Iddrisu
GHINWA GHAMLOUSHGHINWA GHAMLOUSH
GHINWA GHAMLOUSH
Ghana’s e-waste sector — concentrated in urban hubs including Accra’s Agbogbloshie-Sodom complex, Kumasi’s Dagomba and Akwatia lines, and sites in Tamale and Sunyani — constitutes one of West Africa’s most significant mineral waste streams, generating annual economic value estimated at US $105–$268 million and sustaining livelihoods for over 200,000 people. Yet the governance and policy frameworks necessary to enable systematic, safe, and economically productive mineral waste valorisation remain fragmented, under-resourced, and disconnected from circular economy principles. This paper examines the governance architecture, social-ecological sustainability dynamics, and policy barriers shaping mineral waste valorisation in Ghana’s e-waste sector, drawing on original qualitative research involving 21 key informant interviews with stakeholders from government, civil society, development partners, private sector, and academia, complemented by policy document review and field observations across multiple sites. Applying an integrated Social-Ecological Systems (SES) framework and sociotechnical transitions theory, the study identifies three structural barriers to effective valorisation: institutional fragmentation and policy-implementation gaps; economic distortions including foreign market dominance and pricing asymmetries that undermine incentive systems; and inadequate land allocation and ecological governance, exacerbated by the demolition of the central Agbogbloshie scrapyard. Findings reveal that while emerging interventions — including incentive-based collection systems, Human Capacity Development programmes, and public-private infrastructure partnerships — demonstrate promising results, their impact remains limited due to weak vertical and horizontal integration across the value chain. The paper advances a governance reform agenda centred on informal sector inclusion, unified policy frameworks, sustainable financing mechanisms, and spatially anchored circular economy implementation as prerequisites for unlocking the full valorisation potential of Ghana’s mineral waste streams.