The aim of the research is to examine the attitudes of respondents related to the problem of rural development and the importance of rural tourism from the aspect of sustainable development of Montenegro. The sample consisted of 150 respondents living in rural areas of Montenegro, including households already engaged in rural tourism, as well as those who plan to engage in and participate in the development of rural tourism. The research was conducted in May 2021 in rural areas of Montenegro. The results obtained by the research show that ecotourism is associated with the concept of sustainable tourism; In order to contribute to the development of rural tourism, it is necessary to improve living standards in rural areas, increase public awareness and participation, and include rural tourism in regional initiatives.

Unifying the concept of social, economic and ecological development, the new development paradigm was established under the name of sustainable development. Sustainable development should harmonize sensible consumption of natural resources with their protection and ensure a more equitable division of wealth and equal economic development at the global level. Within such a context, science and environmental education constitute the precondition for our joint future. As regards the contents, this paper provides a precise and comprehensive overview of theoretical features of environmental pollution and sustainable development, as well as the most important aspects of environmental and natural resource management. For effective control of environmental pollution to be possible, it is necessary to consider the ethical foundations of environmental economics in particular, and special attention is paid to in the paper. A significant part of this work is devoted to criticism of uncontrolled economic growth and the inefficiency of the state in controlling environmental pollution. Knowledge management for the purpose of sustainable development and development of international regulations on the environment are also included.

The current conditions of the global economy have caused innovative changes to be the main condition for a good, sustainable, competitive business of the organization. The solution to the problem can be seen in innovation management, of course with information technology. The goal of this work is the development of innovation with practical software solutions through the innovation management process, i.e. increasing business excellence in the organization. Researchers in organizations use original experience in the implementation of developed software solutions in the field of document management and business innovation. In recent times with globalization and the technological revolution, knowledge has become a key resource for the economic growth and development of nations. Accordingly, the improvement of innovation has become a key condition for the sustainable development and competitiveness of organizations on the local and international market. The results of the conducted research are presented through author-developed programs for statistical data processing and for assessing economic sustainability and achieved business excellence (based on the EFQM 2013 methodology).