This study examines how personality traits and digital practices relate to entrepreneurial intention among female university students in an emerging economy. Specifically, it investigates the effects of extraversion and openness to experience on entrepreneurial intention and the moderating role of content creation. Using survey data from 261 female students enrolled in public and private universities in Albania, the study applies Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both extraversion and openness positively predict entrepreneurial intention. In addition, content creation significantly strengthens the relationship between extraversion and entrepreneurial intention, whereas openness shows no moderating effect. These findings indicate that personality traits exert direct effects on entrepreneurial intention, while digitally mediated practices selectively amplify the influence of socially oriented dispositions. The study contributes to the literature by clarifying the role of content creation as a boundary condition in women’s entrepreneurial intention formation.

Research on organizations in the Western Balkans has grown significantly over the past 30 years, highlighting the need for a comprehensive review. This bibliometric study examines the state of organizational research by performing bibliometric analysis, identifying research clusters through co-word analysis, and conducting trend topic analysis to uncover emerging themes. Using VOSviewer and Biblioshiny, the study analyzes 1,037 papers from the Scopus database. Findings reveal consistent growth in publications, especially after 2015. Co-word analysis identifies five major research clusters: SMEs, Kosovo, Serbia, entrepreneurship, and innovation. Future research is recommended to explore how businesses prepare for potential EU integration, the role of institutional support or voids in entrepreneurship rates, the effects of brain drain on organizations in the Western Balkans, and the dynamics of returnee entrepreneurs. This study provides valuable insights into the intellectual structure and trends in organizational research in the region and offers a foundation for future studies.

Immigrant entrepreneurs and their activities have received constantly increasing attention from academics and policymakers. While immigrant entrepreneurship is not new as an activity, with the globalization and development of technology, this field is at a different level, becoming one of the most popular avenues in entrepreneurship literature and playing a significant role in the economy, especially in a context like Europe. However, among emerging research attention, this field is becoming more diverse, complex, and confusing. Thus, literature reviews in this field are becoming critical to the overview of the field.Our study aims to provide an overview of academic research on Immigrant Entrepreneurship in Europe. An extensive bibliometric analysis was conducted to complete this, including bibliometric performance and graphic mapping of academic contribution in this field. A comprehensive performance analysis was carried out to pinpoint key authors, institutions, journals, and countries that are leading in shaping the landscape of research and development in this field. Furthermore, we use VOS viewer and R Biblioshiny software to graphically map the field. We do this by applying author co-citation and co-word analysis. Our research contributes to immigrant entrepreneurship literature by providing a better understanding of the phenomena in Europe and, based on the outcomes, directions for future research in the field.