Yuanyuan Wu

Yuanyuan Wu


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 May 2020 in Decision Support Systems
Verified
Journal Article
Closed access
YWYuanyuan Wu
Yuanyuan Wu
ENEric W.T. Ngai
Eric W.T. Ngai
PWPengkun Wu
Pengkun Wu
CWChong Wu
Chong Wu

29 March 2022 in Internet Research
Verified
Journal Article
Closed access
YWYuanyuan Wu
Yuanyuan Wu
ENEric W.T. Ngai
Eric W.T. Ngai
PWPengkun Wu
Pengkun Wu
Chong WuChong Wu
Chong Wu
Purpose: The extensive distribution of fake news on the internet (FNI) has significantly affected many lives. Although numerous studies have recently been conducted on this topic, few have helped us to systematically understand the antecedents and consequences of FNI. This study contributes to the understanding of FNI and guides future research.Design/methodology/approach: Drawing on the input–process–output framework, this study reviews 202 relevant articles to examine the extent to which the antecedents and consequences of FNI have been investigated. It proposes a conceptual framework and poses future research questions.Findings: First, it examines the “what”, “why”, “who”, “when”, “where” and “how” of creating FNI. Second, it analyses the spread features of FNI and the factors that affect the spread of FNI. Third, it investigates the consequences of FNI in the political, social, scientific, health, business, media and journalism fields.Originality/value: The extant reviews on FNI mainly focus on the interventions or detection of FNI, and a few analyse the antecedents and consequences of FNI in specific fields. This study helps readers to synthetically understand the antecedents and consequences of FNI in all fields. This study is among the first to summarise the conceptual framework for FNI research, including the basic relevant theoretical foundations, research methodologies and public datasets.

9 December 2016 in Sustainability
Verified
Journal Article
Open access
PDF file
DGDongxue Guo
Dongxue Guo
YHYi He
Yi He
YWYuanyuan Wu
Yuanyuan Wu
QXQingyun Xu
Qingyun Xu
The increasing public attention on green products prompted firms and government to focus on the design and manufacturing of these products. This study focuses on a supply chain system that consists of three members, namely, supplier, manufacturer, and government, and then investigates the effects of government subsidies on social welfare and the profits of supply chain members. We utilize game and optimization theories to calculate and compare the optimal decisions and profits of players in the following scenarios: (i) the government provides a subsidy rate to the cost of manufacturer’s greenness efforts (first subsidy policy); and (ii) the government grants a per unit subsidy to the manufacturer for the demand for green product (second subsidy policy). We also derive the necessary condition for the most effective subsidy policy that maximizes expected social welfare and profits. Our analysis derives the following findings: (i) under the first subsidy policy, the government tends to provide high subsidy rate to a manufacturer with low marginal profit; (ii) under the second subsidy policy, the government tends to offer low subsidy to a manufacturer with low marginal profit; and (iii) a government’s selection of subsidy policy depends on the sensitivity of consumers to price.

1 June 2018 in Decision Support Systems
Verified
Journal Article
Closed access
PWPengkun Wu
Pengkun Wu
ENEric W.T. Ngai
Eric W.T. Ngai
YWYuanyuan Wu
Yuanyuan Wu

9 May 2023 in Journal of Retailing and Consumer Services
Verified
Journal Article
Closed access
LCLiuyan Chen
Liuyan Chen
PWPengkun Wu
Pengkun Wu
YDYudan Dou
Yudan Dou
YWYuanyuan Wu
Yuanyuan Wu

19 July 2018 in Journal of Advertising Research
Verified
Journal Article
Closed access
PDF file
LTLefa Teng
Lefa Teng
GZGuangzhi Zhao
Guangzhi Zhao
YWYuanyuan Wu
Yuanyuan Wu
HFHongyu Fu
Hongyu Fu
JWJiajing Wang
Jiajing Wang
Significant resources have been devoted to educating the public about the danger of driving under the influence of alcohol, including antidrunk-driving advertising. Most messages have struck a negative tone and resorted to fear appeals, which have limitations and can be ineffectual under certain conditions or for certain target groups of people. In other domains, researchers have shown that a positive message can be more powerful and effective than a negative message. This research focuses on the relative persuasiveness of positive versus negative antidrunk-driving messages and examines the effectiveness of highlighting different types of consequences of drunk driving.