Tudor Edu is a Professor of Marketing at the Romanian-American University in Bucharest, Faculty of Management-Marketing. He graduated from the Bucharest University of Economic Studies at bachelor level, and he holds a PhD in Marketing from the same university, which he received in 2008. He has over 18 years of practical experience in strategic marketing, marketing research, and consumer behavior. His research interests include marketing strategies, consumer behavior, and market segmentation and positioning. He has published articles in a number of journals and is an active reviewer. He is a member of the Marketing Association of South Africa and the Romanian Committee of Distribution.