This paper aims to analyse the entrepreneurial intentions of tourism students, who represent a significant base of future entrepreneurs and are the drivers of innovations and competitiveness in the travel and tourism industry, which is an important part of the economy of the Republic of Serbia. The study examined whether there are differences in students? entrepreneurial intentions depending on socio-demographic characteristics: gender, place of residence, years of study, and previous work experience, as well as their parents? education and type of employment. The survey was conducted in four higher vocational schools in Serbia on a sample of 330 students of tourism and hospitality management using the Entrepreneurial Intention Scale. The results showed that students had medium intention to start and run their own business and indicate that - among the selected socio-demographic factors - gender, years of study, and prior work experience play an important role in fostering entrepreneurial intentions. Understanding the factors that impact entrepreneurship may contribute to the development of theory in this field, as well as helping paint a clearer picture of how entrepreneurial intentions are formed as a starting point in business.

Introduction. In the modern educational space, an intensive digital transformation is currently taking place, which imposes new requirements for teacher competencies. This determines the relevance of setting goals and solving problems in order to develop up-to-date models for improving the qualifications of teachers of vocational education and training (VET). The paper discusses the current state of the development of digital competencies of teachers and teachers of Serbia and Russia in line with the European Digital Competence Framework (DigComp) and the European Digital Competence Framework for Educators (DigСompЕdu). The paper includes an analysis of the peculiarities of vocational education and training systems, as well as the directions of further training of teachers, conducted by participants in the international project “Professional Development of Vocation Education Teachers with European Practices (Pro-VET)”. In order to better understand national contexts, the content of the reports of the participating countries of the project was analysed in the context of the EU policy and strategy for the development of digital competency of VET teachers. In this article, the authors focus on exploring digital competencies required of VET teachers within the European Digital Competence Framework for Educators (DigСompЕdu) to identify digital competencies and development needs of Serbian and Russian VET teachers when working in online learning environments. The aims of the research are the following: 1) to compare the educational needs of Russian and Serbian VET teachers in the development of their digital pedagogical competencies; 2) to identify the theoretical and practical base for VET teachers’ digitally competent development programme design in the context of online learning according to the best European practices in the field of VET. Methodology and research methods. The development of the model was based on learning theories, didactics and practical approaches to soft skills development in online learning environments. The research has been conducted by the means of document analysis, theoretical analysis and synthesis methods, comparative method, modelling method and expert estimation method. Results and scientific novelty. Key aspects of VET teacher training systems in Russia and Serbia are compared and needs in development of digital pedagogical skills of Russian and Serbian VET teachers are identified. A developed model of VET teachers’ digitally competent development programme design in the context of online learning according to best European practices in this fields is represented by two components: structural and functional. The structural component of VET teachers’ digitally competent development model contains: learning theories and didactics, adult learning theories, soft skills development approaches in online learning, learning outcomes development approaches. The functional component of the model contains: national and European educational policy, strategies in the field of digitalisation of education and the development of digital competencies of teachers, European Union policies related to online learning; pedagogical, psychological and didactical design parameters of the content of advanced training programmes in the context of e-learning. Practical significance. The demonstrated model is being tested in the framework of the implementation of the international Pro-VET project supported by ERASMUS+. Methodological approaches, procedure and tools of VET teachers’ digitally competent development are being developed and tested. The application of digitally competent development programmes ensures the transparency of training and allows for the correlation of national and international training programmes as well as the development of academic and professional mobility of VET teachers. The process of designing such educational training programmes in online environment for VET teachers has begun at some universities in Russia and Serbia (participants of the project). The developed online training programmes can be used as a basis to design more quality online courses beyond the Pro-VET project in the sphere of professional development for VET teachers.

Marketing approach is associated to market conditions and achieving long term profitability of a company by satisfying consumers' needs. This approach in tourism does not have to be related only to promoting one touristic destination, but is associated to relation between travel agency and its clients too. It considers that travel agencies adjust their offers to their clients' needs. In that sense, it is important to analyze the behavior of tourists in the earlier periods with consideration of their preferences. Using Bayesian network, it could be graphically displayed the connection between tourists who have similar taste and relationships between them. On the other hand, the analytic hierarchy process (AHP) is used to rank tourist attractions, with also relying on past experience. In this paper we examine possible applications of these two models in tourism in Serbia. The example is hypothetical, but it will serve as a base for future research. Three types of tourism are chosen as a representative in Vojvodina: Cultural, Rural and Business tourism, because they are the bright spot of touristic development in this area. Applied on these forms, analytic hierarchy process has shown its strength in predicting tourists' preferences. .

Predicting future movements of tourism demand based solely on the past behaviour of variables such as number of overnight stays is crucial for the development of tourism and mitigation of seasonality. Nowadays, there are many different models that could be used for forecasting. Sometimes, some simpler models could fit better to collected data and, in the other hand, more sophisticated ones are more convenient. In this paper, the exponential smoothing models have been applied on the data that was taken from Republic Statistical Office (RSO). The research was conducted on monthly data relating to the number of overnight stays in Belgrade, Novi Sad and Niš during the period from January 2000 to December 2013. Based on the selected data, forecasting was made for overnight stays until May 2018. It is concluded that the selected models correspond to the observed data, and the precision of the obtained predictions is determined by comparing the BIC precision measures.

Digitization, as the fourth industrial revolution, has stimulated changes in all areas of life. This paper highlights the importance of digitizing the teaching process, the evolving role of teachers, and the challenges they face in creating and implementing pedagogical-didactic models in a digital environment. To address these challenges, the DigCompEdu model was presented, which is primarily designed to help teachers develop digital competencies at all levels of education. The study was conducted on a sample of 221 students from the Autonomous Province of Vojvodina (Republic of Serbia) to evaluate their satisfaction with the digitization of the teaching process, aligned with the Strategy for Education Development until 2030. The results indicate that students generally support the digitalization of teaching, although the degree of satisfaction varies across different student categories. Based on the findings, it can be concluded that the digitization of teaching in the Republic of Serbia yields satisfactory results, and its continued progress requires ongoing upskilling and reskilling of teachers in this domain.

Seasonality is one of the main aspects affecting tourism. Considering the rapid increase in international tourism demand over the last few decades, predictions of future trends of tourism demand are of particular importance for the Government and the economy. We analyze the seasonality of tourist presence in different cities in Serbia. In this paper, the exponential smoothing models have been applied on the data that was taken from Republic Statistical Office (RSO). The research was conducted on monthly data relating to the number of overnight stays in Belgrade, Novi Sad and Niš during the period from January 2000 to December 2013. The precision of the obtained predictions is determined by comparing the RMSE and BIC precision measures. Based on the selected data, forecasting was made and it is concluded that the selected models correspond to the observed data very well.