The purpose of this study was to enhance an understanding of service quality in the hotel industry by developing a conceptual framework and measurement scale. Based on an extensive literature review, qualitative and empirical research, a multi-dimensional and hierarchical model of service quality for the hotel industry is proposed. Analysis of data from a total of 622 customers revealed that the proposed model fit the data well. Reliability and validity of the measurement scale were established through a pilot test and the substantive survey. This study extends the literature on service quality in the fields of hospitality and tourism management by providing a comprehensive framework and measurement scale. Theoretical and managerial implications are discussed.

“Fun” is one of the most frequently referenced sensory and hedonic phenomena in many different contexts of life, which merits scientific attention especially when consumer behavior is investigated with an experiential view of consumption. However, scientific definition and measurement of “fun” is virtually non-existent in literature. Thus, this study aims to develop a scale of fun with structural (underlying dimensions) and psychometric (reliability and validity) properties to assess the hedonic value of a destination as a product. Several stages of content analysis, data collection, exploratory factor analysis and confirmatory factor analysis for scale purification resulted in a FUN-SCALE with 12 items assembling into four factors that were named social vigor, psychological zest, emotional spark, and flow.

In the highly competitive college sport environment, many varsity sport programs have financial systems independent from the academic side of the university. These programs function on multimillion dollar budgets partially funded through ticket sales, licensed merchandise, and television rights. However, donations from alumni and boosters account for the most substantial portion of many athletic budgets. Fund-raising efforts in this environment have not had available models of donor behavior from which to streamline solicitation efforts. Using the Existence Relatedness Growth (ERG) Theory as a guide, this article fills this gap by reporting on the development and testing of an integrated model of college donor motives: A Model of Athletic Donor Motivation (MADOM). Using a sample of college sport donors (N = 532), the results yield a psychometrically sound eight-factor measurement scale: A Scale of Athletic Donor Motivation (SADOM). Study implications and practical applications of the scale are discussed.

No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups - spectators. The results indicated that SSTR had a positive and direct impact on team identification and trust towards a team. The most significant theoretical contribution of this study is the conceptualisation and development of the SSTR scale, with a multi-dimensional approach from the spectator perspective.

This study is designed to fill any explanatory gaps that have been traditionally underexplored when considering the interplay of implicit/automatic/unconscious and explicit/deliberate/conscious attitudes in the context of celebrity endorsement. The main experiment employed single target‐implicit association test as a measure of implicit attitudes. The key finding of the study is that the experimental condition where the fit between the celebrity and the endorsed product was low induced favorable implicit and explicit attitudes, similar to the condition where the fit was high. The explanation for this finding was that dissonance enhanced the association strength of the attitude object through biased attention and elaboration, which provided a basis for favorable propositions. In propositional reasoning, retroactive confirmation of the favorable implicit attitudes resolved dissonance. This study seeks to go beyond the existing endorsement and sponsorship literature developed based on matching principles such as source models, match‐up hypothesis, the congruity theory, and associative network models. The authors recommend that managers search for more creative and novel partners in addition to image‐matching ones.

Primary research questions include: (1) What are the salient attitudes of volunteers that influence their engagement intention and (2) Do extra-role behaviors and emotional attachment mediate their...