Maszura Abdul Ghafar

Dr. Maszura Abdul Ghafar


Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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19 February 2025 in Smart and Sustainable Built Environment
Verified
Journal Article
Closed access
AAAthira Azmi
Athira Azmi
Sarah SalihSarah Salih
Sarah Salih
AUAnnisa Ummihusna
Annisa Ummihusna
MGMaszura Abdul Ghafar
Maszura Abdul Ghafar
TITs Dr Hjh Rahinah Ibrahim
Ts Dr Hjh Rahinah Ibrahim
Purpose: This study explores the role of digital visualization technology, specifically virtual reality (VR), in assessing daylight visual comfort, a critical aspect of indoor environmental quality (IEQ) in built environment.Design/methodology/approach: A systematic literature review was conducted following PRISMA guidelines on articles published between 2019 and 2023, sourced from Scopus, ScienceDirect, Emerald Insight and Sage. A total of 17 articles were selected for final analysis. The study classifies factors affecting users’ emotions and behavioral responses in immersive virtual environments using the stimulus-organism-response (S-O-R) framework from environmental psychology.Findings: The review reveals that most VR studies on visual comfort and lighting focus predominantly on office environments, highlighting a significant research gap in residential contexts where daylighting strategies differ considerably. The analysis identifies four major clusters of factors—window properties, light properties, natural properties and spatial properties—that influence emotional, physiological, cognitive and perceptual responses, leading to behavioral outcomes such as energy consumption, productivity and lighting preferences.Practical implications: The experimental designs, protocols and measurement tools from the selected studies are analyzed to recommend best practices for future research. This research offers strategic insights for conducting empirical studies using VR to assess daylight visual comfort in buildings.Originality/value: This study extends the S-O-R framework by proposing a conceptual model linking key elements of visual comfort in residential settings to users’ emotions and behavioral responses. This model serves as a foundation for future VR-based experiments on indoor daylight visual comfort evaluation.

1 July 2023 in Smart and Sustainable Built Environment
Verified
Journal Article
Closed access
MGMaszura Abdul Ghafar
Maszura Abdul Ghafar
RIRahinah Ibrahim
Rahinah Ibrahim
Purpose: This paper discussed quantifying architect, engineer and contractor (AEC) professionals' cross-work culture productivity by comparing between Malaysian and United Kingdom (UK) projects during industrialized building project delivery. This study addressed the second part of a mixed method research design study.Design/methodology/approach: This study hypothesized that with understanding of cultural work knowledge between professionals during design phase coupled with competent technological support, productivity can be improved. It utilized Cognitive Organizational Theory (COT) protocols to test conceptual models in SimVision®. Organizational structure, project intensity, and statistical validations parameters were performed to obtain the reliability and generalization of the result.Findings: This study found that with Building Information Modeling (BIM) technology intervention, the handling of exception, coordination and decision-making time could be improved, resulting in better project performances. The result also indicated that in choosing organizational fit, national culture factor needed to be considered; otherwise, organizational change would be unacceptable. By changing the operational process from intensive to reciprocal task intensity with BIM technology intervention, the effect on productivity would be similar to changing hierarchical organizational structure to flatter organizational structure.Research limitations/implications: Project discrepancies issues are limitedly discussed due to companies' confidentiality. The paper only focuses on understanding the effects of human factors during the integrated project delivery phase.Practical implications: The findings could support developing countries' professionals to collaborate effectively with developed countries' professionals.Originality/value: The development of the project's cultural knowledge experimentations will provide guidance to teams involved in international projects from developed and developing countries in pursuing joint ventures in project deliveries in either country successfully.

17 June 2014
Verified
Conference Paper
Closed access
MGMaszura Abdul Ghafar
Maszura Abdul Ghafar
TITs Dr Hjh Rahinah Ibrahim
Ts Dr Hjh Rahinah Ibrahim
ZSZalina Shari
Zalina Shari
Going "green" and global has marshaled Architects, Engineers and Contractors (AEC) to use Building Information Modeling (BIM) to be competitive across the globe. However, little is known on the effect of cultural and human factors on BIM technologies in industrialized building projects, especially in Malaysia. This paper examines the extant literature of BIM technologies to reduce construction waste and improve the efficiency of Industrialized Building Systems (IBS) in the fabrication process. The paper supports BIM's implementation as AEC professionals' communication culture, effective cultural knowledge to mitigate knowledge loss, and key enabler for fabrication in a project. The paper concludes that, despite having competent technological support, fabrication efficiency is still much affected by cultural knowledge between professionals during the design phase which could affect production of waste in IBS construction. The result is expected to improve AEC collaboration knowledge during sustainable development through efficient environmental management during an industrialized project lifecycle.

1 April 2013 in International Journal of 3-D Information Modeling
Verified
Journal Article
Closed access
MGMaszura Abdul Ghafar
Maszura Abdul Ghafar
RIRahinah Ibrahim
Rahinah Ibrahim
ZSZalina Shari
Zalina Shari
FRFarzad Pour Rahimian
Farzad Pour Rahimian
Building Information Modelling is further globalising Architecture, Engineering and Construction (AEC) professional partnerships. However, little is known on the effect of cultural and human factors on BIM enabled visualisation applications. This desktop study examined the extant literature on factors relating to application of BIM enabled visualisation technologies as a process that can improve, leverage and conduct visual communication for coordination during implementation of global projects. It identifies BIM enabled visualisation having the capability in facilitating knowledge flows in complex discontinuous working environment of a property development’s life cycle, and supports designers’ understanding in its early working phases. This paper presents the development of a theoretical proposition for embedding local work culture etiquette in BIM enabled visualisation application for augmenting dynamic knowledge transfer among discontinuous members in a building project. The result is expected to benefit rapidly developing countries, e.g. Malaysia, in enabling successful partnerships with counterparts from developed countries.

1 January 2018
Verified
Book Chapter
Closed access
MGMaszura Abdul Ghafar
Maszura Abdul Ghafar
TITs Dr Hjh Rahinah Ibrahim
Ts Dr Hjh Rahinah Ibrahim
ZSZalina Shari
Zalina Shari
FRFarzad Pour Rahimian
Farzad Pour Rahimian
Building information modelling is further globalizing architecture, engineering, and construction (AEC) professional partnerships. However, little is known on the effect of cultural and human factors on BIM-enabled visualization applications. This desktop study examined the extant literature on factors relating to application of BIM-enabled visualization technologies as a process that can improve, leverage, and conduct visual communication for coordination during implementation of global projects. It identifies BIM-enabled visualization having the capability in facilitating knowledge flows in complex discontinuous working environment of a property development's life cycle, and supports designers' understanding in its early working phases. This chapter presents the development of a theoretical proposition for embedding local work culture etiquette in BIM-enabled visualization application for augmenting dynamic knowledge transfer among discontinuous members in a building project. The result is expected to benefit rapidly developing countries (e.g., Malaysia) in enabling successful partnerships with counterparts from developed countries.