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This paper explains how social media drives organization-public collaborative outcomes such as social media-enabled service co-creation in non-profit organizations (nonprofits). We assume a technology affordances perspective to identify social media structures enacted through discovering functional affordances, managing constraints through privacy preferences, and constructing meaning and values, We explain how these structures relate to service co-creation. We surveyed 73 nonprofits on social media and collected 289 usable responses. We apply structural equation modeling to analyze the data. Our findings suggest that symbolic constructed meaning and values together with the organization’s privacy preferences on social media are positively related to socialization, visibility, and information sharing affordances. Unlike information sharing, socialization and visibility affordances are, in turn, positively related to service co-creation. This study advances our theoretical understanding of how social technology structures produce collaborative outcomes and offers practical insights into the cumulative value of social media.
Fatuma Namisango; Kyeong Kang; Ghassan Beydoun. How the Structures Provided by Social Media Enable Collaborative Outcomes: A Study of Service Co-creation in Nonprofits. Information Systems Frontiers 2021, 1 -19.
AMA StyleFatuma Namisango, Kyeong Kang, Ghassan Beydoun. How the Structures Provided by Social Media Enable Collaborative Outcomes: A Study of Service Co-creation in Nonprofits. Information Systems Frontiers. 2021; ():1-19.
Chicago/Turabian StyleFatuma Namisango; Kyeong Kang; Ghassan Beydoun. 2021. "How the Structures Provided by Social Media Enable Collaborative Outcomes: A Study of Service Co-creation in Nonprofits." Information Systems Frontiers , no. : 1-19.
Mujid Attar; Kyeong Kang; Osama Sohaib. Knowledge Sharing Practices, Intellectual Capital and Organizational Performance. Proceedings of the 52nd Hawaii International Conference on System Sciences 2019, 1 .
AMA StyleMujid Attar, Kyeong Kang, Osama Sohaib. Knowledge Sharing Practices, Intellectual Capital and Organizational Performance. Proceedings of the 52nd Hawaii International Conference on System Sciences. 2019; ():1.
Chicago/Turabian StyleMujid Attar; Kyeong Kang; Osama Sohaib. 2019. "Knowledge Sharing Practices, Intellectual Capital and Organizational Performance." Proceedings of the 52nd Hawaii International Conference on System Sciences , no. : 1.
Despite the extensive academic interest in e-commerce, cognitive innovativeness in e-commerce context has been neglected. This study focuses on the moderating role of consumer cognitive innovativeness on the influencing factors of interpersonal trust (iTrust) towards online purchase intention of new product in business-to-consumer (B2C) e-commerce. Data were collected in Australia from consumers who has had prior online shopping experience. Variance-based structural equation modeling such as partial least squares (PLS-SEM) is used to test the research model. The results show men and women have different perceptions of what is important to be provided by an online store to make a positive shopping experience. We highlighted that in-addition to the e-commerce web design aspects; the individual cognitive innovativeness can influence females more to purchase online. Practitioners should adjust their online business strategies, considering consumer cognitive innovativeness to enhance their e-commerce desirable outcomes. This means online business should not treat their consumers as a uniform group with a ‘one-design-fits-all’ web design strategy but need to consider the individual needs of their male and female consumers.
Osama Sohaib; Kyeong Kang; Mohammad Nurunnabi. Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness. Sustainability 2018, 11, 175 .
AMA StyleOsama Sohaib, Kyeong Kang, Mohammad Nurunnabi. Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness. Sustainability. 2018; 11 (1):175.
Chicago/Turabian StyleOsama Sohaib; Kyeong Kang; Mohammad Nurunnabi. 2018. "Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness." Sustainability 11, no. 1: 175.
Kyeong Kang; Osama Sohaib. Individualists vs. Collectivists in B2C E-Business Purchase Intention. Journal of Internet and e-business Studies 2016, 1 -11.
AMA StyleKyeong Kang, Osama Sohaib. Individualists vs. Collectivists in B2C E-Business Purchase Intention. Journal of Internet and e-business Studies. 2016; ():1-11.
Chicago/Turabian StyleKyeong Kang; Osama Sohaib. 2016. "Individualists vs. Collectivists in B2C E-Business Purchase Intention." Journal of Internet and e-business Studies , no. : 1-11.
It is generally believed that Business to-Consumer (B2C) e-commerce will help firms to improve productivity to the global market both in developing and developed countries. This study examines the extent of B2C websites communication differentiation on cultural ground. Through a content analysis, Hofstede's and Hall's cultural factors were examined in 64 B2C e-commerce websites of Pakistan and Australia. To test for the difference an independent samples t-test was conducted. The results show that B2C websites somehow reflects the cultural environment that surrounds the online buyers. It appears that to influence online buyers to purchase, firms need to develop culturally adapted websites. This study provides some indications that the cultural trend in B2C websites is providing opportunities to business firms to make changes to their market strategies to better trigger their online sale by targeting two different cultures.
Osama Sohaib; Kyeong Kang. Cultural Aspects of Business-to-Consumer (B2C) E-commerce: Acomparative Analysis of Pakistan and Australia. The Electronic Journal of Information Systems in Developing Countries 2014, 61, 1 -18.
AMA StyleOsama Sohaib, Kyeong Kang. Cultural Aspects of Business-to-Consumer (B2C) E-commerce: Acomparative Analysis of Pakistan and Australia. The Electronic Journal of Information Systems in Developing Countries. 2014; 61 (1):1-18.
Chicago/Turabian StyleOsama Sohaib; Kyeong Kang. 2014. "Cultural Aspects of Business-to-Consumer (B2C) E-commerce: Acomparative Analysis of Pakistan and Australia." The Electronic Journal of Information Systems in Developing Countries 61, no. 1: 1-18.