Dr. William Hurst is an Associate Professor in Data Science and Extended Realities in the Information Technology Group. He received his Bachelor’s degree at the University of Sussex in 2007 and his Master’s degree at Liverpool John Moores University. He completed his PhD studies at the Liverpool John Moores University in 2013. He has over 100 international publications in the areas of data science, creative technologies, critical infrastructures, simulation and 3D graphics. He has held several grants as Principal/Co-Investigator. Before working at WUR, he was an award-winning Reader (Associate Professor) in Creative Technologies at the Department of Computer Science, Liverpool John Moores University, where he worked for 6 years. During this time, he taught a variety of subjects including Data Visualisation, Digital Games Content Production, Internet and Web Technologies, Research Skills, Interactive Multimedia Systems, Advanced Multimedia, Digital Storytelling and Interactive Media and Games Development.