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Mr. Cheng-Chih Chou
Industrial Technology Research Institute, Taiwan

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0 Low Carbon
0 renewable energy policies
0 Renewable & Clean Energy Resources
0 energy polciy
0 policy marketing

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Journal article
Published: 29 June 2021 in Sustainability
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This study sought to understand the behaviors and attitudes of people in Taiwan as they relate to the government’s RE policies by analyzing data from a questionnaire-based telephone survey conducted between 2013 and 2015. Demographic attributes in people’s behavioral models were analyzed for two variables: attention and support. Based on the findings, people’s behavioral models relating to RE were classified into five categories: key promotional group, promotional seed group, support-strengthening group, attention-strengthening group, and non-key promotional group. The attributes of these five segments were also analyzed and their corresponding promotional strategies were formulated. The overarching goal was to improve precision in marketing RE policies to various target groups in order to maximize impact.

ACS Style

Cheng-Chih Chou; Liang-Rui Chen. An Analysis of Behavioral Models Relating to Renewable Energy in Taiwan. Sustainability 2021, 13, 7296 .

AMA Style

Cheng-Chih Chou, Liang-Rui Chen. An Analysis of Behavioral Models Relating to Renewable Energy in Taiwan. Sustainability. 2021; 13 (13):7296.

Chicago/Turabian Style

Cheng-Chih Chou; Liang-Rui Chen. 2021. "An Analysis of Behavioral Models Relating to Renewable Energy in Taiwan." Sustainability 13, no. 13: 7296.