With the increasing number of female senior executives, the relationship between female senior executives and corporate innovation behaviors has attracted widespread attention, but few works have studied the influences of female CEOs on innovation behaviors and their mechanisms. This paper studies the relationship between CEO’s gender and the selection of corporate innovation behaviors, as well as the regulating effect of gender culture on the relationship between them. It was discovered in the studies that (1) if compared with male CEOs, female CEOs have significantly promoted both incremental innovation behaviors and radical innovation behaviors; (2) gender culture has positively regulated the relationship between CEO’s gender and corporate incremental innovation behaviors, yet the regulating effect of gender culture on the relationship between CEO’s gender and corporate radical innovation behaviors is not significant. Thus, the government needs to further foster a gender culture with gender equality, and actively promote the positive effect of female CEOs in corporate innovations.

For the career development of chief executive officers (CEOs), the existing literature lacks research from the perspectives of gender and the environment. Starting with the perspective of the environment, and through the adoption of the World Bank Survey Data on Chinese Enterprises and China’s Comprehensive Social Survey (CGSS), this paper addresses the question: “Why do companies choose female CEOs?” The analysis examines 15 aspects, including enterprise scale, age, industry, owner, product market, market environment, city level, etc. The research findings are as follows. (1) The corporate environment has an impact on CEO gender, and there are differences in its nature and the degree of impact. Enterprise size, state-owned shareholding, radiation effect, market environment, and gender culture have a significant negative impact on female CEOs, while product features, industry characteristics, and female owners have a significantly positive impact on female CEOs. (2) In terms of the impact mechanism, the impact of the meso-environment on female CEOs is significantly adjusted by the macro-environment. This paper extends the existing theory from the perspectives of gender and the environment. Relevant policy recommendations are proposed to provide a theoretical basis for the government to promote women’s employment policies and provide effective suggestions for promoting women’s career development.