Ágoston Temesi is an Associate Professor at the Hungarian University of Agricultural and Life Sciences, Hungary. He also has been an Assistant Professor at Szent István University since 2016. In 2011, he obtained his Ph.D. degree from the Department of Marketing and Trade at Kaposvar University. From 2011 to 2016, he worked as an Assistant lecturer and Assistant professor at Corvinus University of Budapest. His market research is (1) using qualitative and quantitative techniques and analyzing data with mathematical-statistical methods; (2) consultancy in marketing strategy for FMCG companies; (3) creating analyses for corporate decisions.