The inability to effectively manage waste has evolved into one of the most significant challenges faced in oil palm plantations, and this failure has had an impact on the operations within the plantation. This study examines how attitudes (ATT), subjective norms (SN), and perceived behavioural control (PBC) affect both behavioural intention (BI) and sustainable waste management behaviour (SWMB) in the palm oil mills of Sabah, Malaysia. The theory of planned behaviour (TPB) serves as the primary theory in this research, which uses a conceptual framework. Distributed questionnaires to the top management of 133 oil palm mills were used to gather the data, and then they were processed using Smart-PLS V4. This research found out that SN and PBC have an influence on individuals’ BI and SWMB adaptations in Sabah’s oil palm mills. The SN was shown to have the strongest association between the SWMB and BI. However, attitudes resulted in no impact on either the intention to engage in sustainable waste management behaviour or on the actions themselves. Ultimately, the findings of this study will give a framework for the governance of palm oil waste in Malaysia by contributing to the development of a legislative and regulatory framework in this area that is more effective.

This study examines how ecotourism experiences influence destination image by proposing and empirically testing an integrated "experience → engagement → co-creation → image" model, grounded in the stimulus-organism-response (S-O-R) framework and informed by theories of experience economy and service-dominant logic. Using survey data from 770 ecotourists, we employed confirmatory factor analysis, structural equation modeling, and bootstrap mediation tests to assess both direct and mediated pathways. The results reveal that sensory, situational, and perceptual dimensions of the ecotourism experience evoke tourist engagement; the experience also directly contributes to value co-creation, while engagement further enhances co-creative behaviors. Engagement and value co-creation sequentially mediate the effect of experience on destination image, with co-creation emerging as the dominant driver of the destination image. These findings reconceptualize destination image as a socially co-constructed outcome and offer actionable insights for destination managers to design immersive experiences and facilitate co-creation platforms that advance sustainable branding.

Several research studies have been conducted to investigate the factors that can influence the brand preference of consumers. However, there are very few studies that examine the factors that influence consumers' brand preference toward personal care products in the Klang Valley of Malaysia. This study was conducted to ascertain the factors that influence consumer brand preference for personal care products in Klang Valley to fill the void. This investigation included 3984 Klang Valley residents who had purchased and have a brand preference toward personal care products as a sample. Quantitative research was conducted by disseminating the devised questionnaire to the targeted number of participants online. 384 valid responses were collected from 450 distributed survey questionnaires and analyzed using SmartsPLS Software. The contribution of this current study will be the reference for marketers who are producing natural personal care products in setting the right strategy to create and maintain their brand preference among customers.

Consumer eating habits have changed as a result of the quick development of food delivery services, especially in emerging nations. The purpose of this study is to methodically investigate topic developments and research trends related to client satisfaction with online food delivery services. Sixty-three Scopus-indexed journal articles published between 2017 and 2025 were examined using Biblioshiny and VOSviewer. Performance analysis and scientific mapping approaches identified prominent authors, top journals, productive nations, cooperation networks, and emerging research topics. The results show a consistent increase in academic interest, with Portugal exhibiting the highest citation impact, while India and Malaysia contributed the most papers. Major study subjects include customer satisfaction, website quality, service quality, convenience, price, and the impact of COVID-19. E-service quality has become the most prevalent and rapidly developing topic. User experience optimization and digital service excellence are increasingly important in customer satisfaction research within online food delivery services. The findings have significant implications for practitioners by emphasizing the strategic importance of website quality, service efficiency, and convenience in enhancing customer satisfaction and maintaining competitiveness. For researchers, the results highlight research gaps and suggest future directions.

The digital age, e-commerce platforms can accurately capture users' consumption habits, browsing history, geographic location, and other personal information through big data, artificial intelligence and other technical means, thereby providing users with a personalized shopping experience. However, behind this convenience, there are also huge privacy risks. Once a user's personal information is improperly used or leaked, it will not only lead to the infringement of personal privacy rights but may also lead to serious consequences such as identity theft and financial fraud, causing huge economic losses and psychological pressure on users. This paper deeply explores the current status of user privacy protection on e-commerce platforms and the main problems it faces and proposes multi-dimensional solutions, including improving laws and regulations, strengthening technical means, enhancing user privacy protection awareness, and optimizing rights protection channels. Only through the multi-party collaboration and continuous improvement of e-commerce platforms, users, and regulatory agencies can a solid privacy protection system be built to effectively deal with the risk of privacy leakage and promote the healthy development of the e-commerce industry.

This study employs the co-word analysis method to systematically and quantitatively analyze the published literature in the field of community group buying in China. Bibliographic data were preprocessed using SATI software to generate a keyword co-occurrence matrix. Subsequently, tools such as SPSS and UCINET were utilized to perform word frequency analysis, cluster analysis, multidimensional scaling, and social network analysis, facilitating a visual representation of research hotspots. The data reveal that high-frequency keywords in current community group buying research can be categorized into three core areas: community group buying during the epidemic, operational strategies under the new retail background, and platform supervision. Among these, research on community group buying during the epidemic is relatively mature, while studies on operational strategies under the new retail environment are increasing. However, there are notable weaknesses in the supervision of community group buying platforms, indicating that both the breadth and depth of research in this area need to be strengthened to address existing challenges effectively.